job description
Are you a customer-centric professional with a passion for driving engagement and retention through cutting-edge CRM strategies? VALUEHOME FURNITURE TRADING is seeking a dynamic CRM Specialist to join our growing team in Bali, Indonesia.
In this role, you will be the architect of our customer relationships, leveraging CRM platforms to design, execute, and optimize data-driven campaigns that enhance loyalty and maximize lifetime value. You’ll collaborate with marketing, sales, and analytics teams to deliver personalized experiences that resonate with our diverse customer base.
This is a full-time opportunity offering career growth in marketing, with a focus on innovation, scalability, and measurable impact. If you thrive in a fast-paced environment and have a knack for turning data into actionable insights, we’d love to hear from you!
Responsibility
- Develop and execute CRM strategies to boost customer engagement, retention, and loyalty across multiple channels (email, SMS, push notifications, etc.).
- Manage and optimize CRM platforms (e.g., HubSpot, Salesforce, Zoho) to segment audiences, automate workflows, and track performance metrics.
- Design and deploy targeted campaigns (welcome series, re-engagement, upsell/cross-sell) with A/B testing to improve conversion rates.
- Analyze customer data and behavior to identify trends, pain points, and opportunities for personalized communication.
- Collaborate with marketing and sales teams to align CRM initiatives with broader business goals and brand messaging.
- Monitor and report on KPIs (open rates, click-through rates, churn rate, ROI) to refine strategies and demonstrate impact.
- Ensure compliance with data privacy regulations (GDPR, local laws) and maintain database hygiene.
- Stay updated on CRM best practices and emerging tools to drive continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience (2+ years) as a CRM Specialist, Marketing Automation Manager, or similar role.
- Hands-on experience with CRM software (e.g., HubSpot, Salesforce, Mailchimp, ActiveCampaign).
- Strong analytical skills with proficiency in Google Analytics, Excel, or SQL for data-driven decision-making.
- Excellent written and verbal communication skills in English with a flair for crafting compelling copy.
- Familiarity with HTML/CSS for email template customization is a plus.
- Ability to work in a collaborative, fast-paced environment with a problem-solving mindset.
- Certifications in CRM platforms (e.g., HubSpot, Salesforce) are highly advantageous.