job description
Join Erdigma as a Social Media Specialist in the vibrant heart of Bali! We’re looking for a dynamic, creative professional to elevate our brand’s digital presence and drive meaningful engagement across all platforms. This is a unique opportunity to work in a fast-paced, collaborative environment where your ideas will shape our social media strategy and connect us with a global audience.
Based in Canggu, you’ll be at the forefront of crafting compelling content, managing campaigns, and analyzing performance to ensure our brand stands out in a competitive digital landscape. Whether you’re brainstorming viral-worthy concepts or optimizing posts for maximum reach, your work will directly impact our growth and community building.
If you’re passionate about storytelling, data-driven marketing, and staying ahead of social trends, we’d love to hear from you. Let’s create something extraordinary together!
Responsibility
- Develop and execute a data-driven social media strategy aligned with brand goals across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
- Create, curate, and schedule high-quality, engaging content (graphics, videos, copy) tailored to target audiences.
- Monitor and analyze KPIs (engagement rates, follower growth, conversions) using tools like Google Analytics, Meta Business Suite, or Hootsuite.
- Manage paid social media campaigns, including budget allocation, A/B testing, and ROI optimization.
- Engage with followers by responding to comments, messages, and mentions to build community trust and loyalty.
- Collaborate with cross-functional teams (design, marketing, sales) to ensure brand consistency and campaign alignment.
- Stay updated on emerging trends, algorithms, and best practices in social media marketing.
- Produce monthly performance reports with actionable insights for continuous improvement.
Qualifications
- Proven experience (2+ years) as a Social Media Specialist or similar role, with a portfolio showcasing successful campaigns.
- Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut) and scheduling platforms (Buffer, Later, Hootsuite).
- Strong understanding of SEO, hashtag strategies, and platform-specific algorithms.
- Excellent written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Analytical mindset with experience interpreting social media metrics and adjusting strategies accordingly.
- Creative thinker with a knack for storytelling and visual aesthetics.
- Ability to work onsite in Bali (Canggu preferred) and adapt to a fast-paced environment.
- Degree in Marketing, Communications, or a related field is advantageous but not mandatory.