job description
Join Lagenda Properties as an Executive Content Strategist in the vibrant heart of Bali and shape the future of our brandâs digital narrative. In this pivotal role, you will develop, execute, and optimize a data-driven content strategy to elevate our brand awareness, engage target audiences, and drive measurable business growth across digital platforms.
As a key member of our marketing team, you will collaborate with cross-functional stakeholders to craft compelling stories, leverage SEO best practices, and harness the power of multimedia contentâfrom blog posts and social media to video and interactive campaigns. Your expertise will ensure our content not only resonates with audiences but also aligns with our business objectives and market positioning.
This is a unique opportunity to work in a dynamic, fast-paced environment where creativity meets strategy. If you are passionate about content innovation, audience engagement, and digital transformation, we invite you to bring your vision to life in one of the worldâs most inspiring locations.
Responsibility
- Content Strategy Development: Design and implement a comprehensive content strategy aligned with brand goals, audience insights, and market trends.
- SEO & Digital Optimization: Optimize content for search engines, ensuring high visibility and organic traffic growth through keyword research, on-page SEO, and performance analysis.
- Multichannel Content Creation: Oversee the production of high-quality content across blogs, social media, email campaigns, and video platforms tailored to diverse audience segments.
- Audience Engagement: Monitor and analyze content performance metrics (e.g., engagement rates, conversion rates) to refine strategies and maximize impact.
- Cross-Functional Collaboration: Work closely with marketing, design, and sales teams to ensure content consistency and alignment with broader business objectives.
- Brand Storytelling: Develop authentic and compelling narratives that strengthen Lagenda Propertiesâ brand identity and emotional connection with customers.
- Content Calendar Management: Plan, schedule, and publish content in line with campaign timelines and seasonal opportunities.
- Competitive Analysis: Research industry trends and competitor content strategies to identify gaps and opportunities for differentiation.
Qualifications
- Proven Experience: Minimum 5 years in content strategy, digital marketing, or a related field, with a portfolio showcasing successful campaigns.
- SEO Expertise: Deep understanding of SEO principles, tools (e.g., Google Analytics, SEMrush), and content optimization techniques.
- Creative Writing Skills: Exceptional ability to craft clear, engaging, and error-free content for various platforms and audiences.
- Data-Driven Mindset: Proficiency in analyzing content performance data to inform strategy adjustments and ROI improvements.
- Project Management: Strong organizational skills to manage multiple content projects, deadlines, and stakeholders efficiently.
- Digital Savviness: Familiarity with CMS platforms (e.g., WordPress), social media management tools, and basic graphic/video editing software.
- Industry Knowledge: Experience in real estate, property development, or a related sector is a plus.
- Language Proficiency: Fluent in English; additional languages (e.g., Indonesian) are advantageous.