job description
Join Mistletoe as a Content Marketing Specialist and become the voice of our brand in Bali’s thriving digital landscape. We’re seeking a creative and data-driven professional to craft compelling narratives, elevate our online presence, and drive meaningful engagement across multiple platforms.
In this role, you’ll collaborate with cross-functional teams to develop and execute content strategies that resonate with our audience, boost brand awareness, and convert leads into loyal customers. Whether it’s blog posts, social media campaigns, or multimedia content, your expertise will shape how the world perceives Mistletoe.
Based in the vibrant hub of Canggu, Bali, you’ll work in a dynamic environment that values innovation, creativity, and measurable impact. If you’re passionate about storytelling, SEO, and digital trends, this is your chance to make a difference with a forward-thinking company.
Responsibility
- Develop and implement a data-driven content strategy aligned with brand goals and audience insights.
- Create high-quality, SEO-optimized content (blogs, articles, social media posts, videos, and infographics) to attract and engage target audiences.
- Manage and grow the company’s social media presence (Instagram, LinkedIn, TikTok, etc.) with consistent, brand-aligned messaging.
- Collaborate with design, marketing, and product teams to produce cohesive, multi-channel campaigns.
- Monitor and analyze content performance using Google Analytics, social insights, and other tools to refine strategies.
- Stay ahead of industry trends and competitor activities to identify new content opportunities.
- Edit and proofread content to ensure clarity, accuracy, and brand consistency.
- Build and nurture relationships with influencers, guest bloggers, and media partners to expand reach.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Proven experience (2+ years) as a Content Creator, Content Marketer, or similar role.
- Exceptional writing, editing, and storytelling skills with a portfolio of published work.
- Strong understanding of SEO best practices, keyword research, and content optimization.
- Proficiency in content management systems (CMS), social media platforms, and analytics tools (e.g., Google Analytics, SEMrush).
- Experience with graphic design tools (Canva, Adobe Creative Suite) or video editing is a plus.
- Ability to work in a fast-paced, collaborative environment and meet tight deadlines.
- Fluency in English (written and verbal); Indonesian language skills are advantageous.