job description
Join PPP Coffee as a Content Marketing Executive and become a key player in our dynamic Marketing team in the heart of Bali. This is your chance to shape compelling narratives, drive brand awareness, and engage audiences across digital platforms while collaborating with cross-functional stakeholders in a fast-paced, creative environment.
Based in Baliâs vibrant communitiesâwhether Canggu, Ubud, or beyondâyouâll craft data-driven content strategies that resonate with our global audience. From social media campaigns to SEO-optimized blog posts, your work will amplify PPP Coffeeâs mission of delivering exceptional coffee experiences while fostering meaningful connections with our customers.
Weâre looking for a passionate storyteller with a knack for analytics and a deep understanding of digital marketing trends. If you thrive in a collaborative setting and are eager to make an impact in the F&B industry, this role is for you.
Responsibility
- Develop and execute content marketing strategies aligned with brand goals, including blog posts, social media content, email campaigns, and video scripts.
- Collaborate with design, sales, and product teams to create cohesive, on-brand messaging across all channels.
- Optimize content for SEO to improve organic search rankings and drive targeted traffic to company websites and platforms.
- Monitor and analyze content performance using tools like Google Analytics, adjusting strategies based on KPIs (engagement, conversion, ROI).
- Manage the editorial calendar, ensuring timely publication and consistency in tone, style, and quality.
- Conduct market research to identify trends, audience preferences, and competitive insights to inform content creation.
- Oversee social media engagement, including community management, influencer collaborations, and paid promotions.
- Create and distribute press releases, newsletters, and promotional materials to enhance brand visibility.
Qualifications
- Bachelorâs degree in Marketing, Communications, Journalism, or a related field.
- Minimum 2-3 years of experience in content marketing, digital marketing, or a similar role, preferably in the F&B or lifestyle industry.
- Proven portfolio of high-quality content (articles, social media, videos) with measurable impact.
- Proficiency in SEO tools (e.g., SEMrush, Ahrefs) and content management systems (e.g., WordPress, HubSpot).
- Strong written and verbal communication skills in English; additional languages are a plus.
- Experience with social media platforms (Instagram, LinkedIn, TikTok) and analytics tools (Meta Business Suite, Google Analytics).
- Creative thinker with analytical skills to interpret data and refine strategies.
- Ability to work in a fast-paced, collaborative environment with tight deadlines.