job description
Join Garudafood Putra Putri Jaya, a leading FMCG company in Indonesia, as a Consumer Activation Intern in the vibrant heart of Bali! This is your chance to gain hands-on experience in brand activation, event coordination, and consumer engagement while contributing to impactful marketing campaigns.
As part of our dynamic team, you’ll play a key role in planning, executing, and evaluating brand activations that drive consumer awareness and loyalty. From logistics and on-site execution to post-event analysis, you’ll develop skills in project management, stakeholder collaboration, and data-driven marketing—all while immersing yourself in Bali’s thriving business and cultural landscape.
Ideal for marketing, communications, or business students with a passion for consumer behavior and experiential marketing, this internship offers a unique opportunity to build your portfolio, network with industry professionals, and make a tangible impact on one of Indonesia’s most recognized brands.
Responsibility
- Assist in the planning and coordination of brand activation events, including timelines, budgets, and vendor negotiations.
- Support logistics management, including material procurement, venue setup, and on-site execution.
- Engage directly with consumers during events to gather feedback, drive participation, and enhance brand experience.
- Collaborate with cross-functional teams (marketing, sales, creative) to ensure aligned messaging and seamless execution.
- Conduct post-event evaluations, analyzing KPIs such as engagement rates, lead generation, and ROI.
- Prepare reports and presentations to communicate results and insights to stakeholders.
- Assist in social media and digital content creation to amplify event reach and impact.
- Stay updated on industry trends and competitor activations to contribute innovative ideas.
Qualifications
- Currently enrolled in a Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
- Strong organizational and project management skills with the ability to multitask in fast-paced environments.
- Excellent communication and interpersonal skills for engaging with consumers and team members.
- Creative thinker with a passion for brand storytelling and experiential marketing.
- Proficient in Microsoft Office (Excel, PowerPoint) and basic data analysis tools.
- Familiarity with social media platforms and content creation is a plus.
- Ability to work flexible hours, including weekends and event days.
- Fluency in English and Indonesian (written and verbal).