job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) and lead the strategic vision for our dynamic consumer products and retail division in the heart of Bali. This is a unique opportunity to shape brand narratives, drive customer engagement, and accelerate growth in one of Indonesia’s most vibrant markets.
As CMO, you will oversee all marketing initiatives, from digital campaigns to traditional channels, ensuring alignment with our business goals. You’ll collaborate with cross-functional teams to innovate, optimize, and deliver measurable results. With a competitive compensation package—including base salary, allowances, incentives, and comprehensive BPJS benefits—this role offers both professional fulfillment and long-term career advancement.
Based in Denpasar, Bali, you’ll thrive in a fast-paced, creative environment while enjoying the island’s unparalleled work-life balance. If you’re a visionary leader with a passion for consumer-centric marketing, we want to hear from you.
Responsibility
- Develop and execute a data-driven marketing strategy to enhance brand visibility, customer acquisition, and revenue growth.
- Lead multi-channel campaigns (digital, social, print, and experiential) with a focus on ROI and KPIs.
- Oversee brand positioning, messaging, and creative direction to ensure consistency across all touchpoints.
- Collaborate with sales, product, and R&D teams to align marketing efforts with business objectives.
- Analyze market trends, competitor activity, and consumer insights to identify opportunities for innovation.
- Manage budget allocation and optimize spend across channels for maximum impact.
- Build and mentor a high-performing marketing team, fostering a culture of creativity and accountability.
- Represent the company at industry events, partnerships, and stakeholder engagements.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- Minimum 10 years of experience in marketing leadership, with at least 5 years in a CMO or equivalent role.
- Proven track record in consumer products, retail, or FMCG sectors with measurable success in brand growth.
- Expertise in digital marketing (SEO, SEM, social media, email, and performance marketing).
- Strong analytical skills with proficiency in Google Analytics, CRM tools, and marketing automation platforms.
- Exceptional communication, negotiation, and stakeholder management abilities.
- Fluency in English and Indonesian; additional languages are a plus.
- Strategic thinker with a customer-first mindset and a passion for innovation.