job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial services sector, based in Bali’s dynamic business hubs (Denpasar, Badung). This is a unique opportunity to lead strategic marketing initiatives, drive brand growth, and shape the future of financial innovation in Indonesia.
As CMO, you will oversee all marketing functions, from digital campaigns to customer acquisition, ensuring alignment with our mission to deliver exceptional financial solutions. Your expertise will be pivotal in expanding our market presence, leveraging data-driven insights, and fostering long-term customer relationships.
With a competitive salary range of IDR 3.7M–3.8M/month, this role offers a rewarding career path for a visionary leader passionate about finance and marketing.
Responsibility
- Develop and execute comprehensive marketing strategies to enhance brand visibility and customer engagement in the financial sector.
- Lead digital marketing campaigns, including SEO, SEM, social media, and content marketing, to drive lead generation and conversion.
- Oversee market research and competitive analysis to identify growth opportunities and refine positioning.
- Collaborate with cross-functional teams (sales, product, finance) to align marketing efforts with business objectives.
- Manage budget allocation and ROI tracking for all marketing initiatives, ensuring cost-effective spend.
- Build and maintain strong relationships with media partners, influencers, and industry stakeholders.
- Monitor KPIs (e.g., CAC, LTV, conversion rates) and adjust strategies based on performance data.
- Champion customer-centric marketing, ensuring all campaigns resonate with target audiences in Bali and beyond.
Qualifications
- Minimum Diploma-3 (D3) in Marketing, Business, Finance, or a related field; Bachelor’s or Master’s degree preferred.
- Proven experience (5+ years) in marketing leadership, preferably in financial services, fintech, or banking.
- Strong expertise in digital marketing (SEO, PPC, email, social media) and analytics tools (Google Analytics, CRM systems).
- Exceptional strategic thinking, problem-solving, and decision-making skills.
- Excellent communication and stakeholder management abilities in English and Indonesian.
- Demonstrated success in scaling brands, launching products, or driving revenue growth.
- Familiarity with Indonesian financial regulations and compliance standards is a plus.
- Creative mindset with a data-driven approach to campaign optimization.