job description
Join Mandiri Andalan Utama, a leading financial services provider in Indonesia, as our Chief Marketing Officer (CMO) for BRI Finance in the vibrant and dynamic location of Bali. This is a unique opportunity to lead our marketing strategies, drive brand growth, and shape the future of financial services in one of the worldās most sought-after destinations. If you are a visionary marketing leader with a passion for innovation and a track record of success, we want you on our team.
In this role, you will oversee all aspects of marketing, from digital campaigns to customer engagement, ensuring our brand remains competitive and resonates with our target audience. You will collaborate with cross-functional teams to develop data-driven strategies that enhance customer acquisition, retention, and loyalty. Baliās thriving business ecosystem and digital-savvy population provide an exciting backdrop for you to make a significant impact.
At Mandiri Andalan Utama, we value creativity, leadership, and a results-oriented mindset. We offer a competitive salary, professional development opportunities, and a supportive work environment where your ideas can flourish. If you are ready to take your career to the next level while enjoying the unparalleled lifestyle that Bali offers, apply now and become a key player in our growth story.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness and business growth for BRI Finance.
- Lead digital marketing initiatives, including SEO, SEM, social media, and content marketing, to enhance online presence and customer engagement.
- Collaborate with product and sales teams to align marketing efforts with business objectives and customer needs.
- Oversee market research and competitive analysis to identify trends, opportunities, and threats in the financial services sector.
- Manage and optimize marketing budgets to ensure maximum ROI and efficiency across all campaigns.
- Build and maintain strong relationships with key stakeholders, including partners, vendors, and industry influencers.
- Monitor and report on the performance of marketing campaigns, using data-driven insights to refine strategies and improve outcomes.
- Foster a culture of innovation and creativity within the marketing team, encouraging continuous improvement and professional growth.
Qualifications
- Minimum education: Diploma-3 (D3) in Marketing, Business, Finance, or a related field. A bachelorās or masterās degree is a plus.
- Proven experience (5+ years) in marketing leadership roles, preferably within the financial services or fintech industry.
- Strong understanding of digital marketing tools and platforms, including Google Analytics, SEO, SEM, and social media advertising.
- Excellent communication and interpersonal skills, with the ability to influence and inspire teams and stakeholders.
- Data-driven mindset with experience in market research, customer segmentation, and performance analytics.
- Proficient in budget management and financial planning for marketing initiatives.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
- Fluency in English and Bahasa Indonesia is required; additional languages are a plus.