job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) for the Banking Sector and lead the strategic vision for customer acquisition, brand growth, and digital transformation in one of Indonesia’s most dynamic financial institutions. Based in the vibrant hub of Denpasar, Bali, this role offers a unique opportunity to shape the future of banking marketing while enjoying a competitive compensation package, including base salary aligned with UMK standards, BPJS Kesehatan, BPJS Ketenagakerjaan, and performance-based incentives.
In this high-impact position, you will drive innovative marketing campaigns, optimize customer engagement, and leverage data-driven insights to position our banking products as market leaders. With Bali’s booming digital economy and Mandiri Andalan Utama’s commitment to excellence, you’ll play a pivotal role in expanding our reach across retail and consumer segments.
If you’re a visionary leader with a passion for financial services and a track record of scaling brands, this is your chance to make a lasting impact in a forward-thinking organization.
Responsibility
- Develop and execute comprehensive marketing strategies to enhance brand visibility and customer acquisition in the banking sector.
- Lead digital transformation initiatives, including fintech partnerships, mobile banking promotions, and omnichannel campaigns.
- Oversee market research and competitive analysis to identify trends, opportunities, and customer pain points.
- Collaborate with product teams to launch and position new banking products (e.g., savings accounts, loans, credit cards) effectively.
- Manage budget allocation across marketing channels (ATL, BTL, digital) to maximize ROI.
- Build and mentor a high-performing marketing team, fostering a culture of innovation and accountability.
- Strengthen customer loyalty programs and retention strategies through personalized engagement.
- Ensure compliance with regulatory standards (e.g., OJK guidelines) in all marketing communications.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, Finance, or related fields; MBA is a plus.
- Minimum 10 years of experience in marketing, with at least 5 years in a leadership role within the banking or financial services industry.
- Proven track record of scaling brands and driving revenue growth through strategic campaigns.
- Deep understanding of Indonesian banking regulations, consumer behavior, and digital trends.
- Expertise in data analytics, CRM systems, and marketing automation tools (e.g., HubSpot, Google Analytics).
- Strong stakeholder management skills, with the ability to influence C-level executives and cross-functional teams.
- Fluency in English and Indonesian; exceptional communication and presentation abilities.
- Creative thinker with a results-driven mindset and a passion for fintech innovation.