job description
Are you a strategic thinker with a passion for driving growth in the Fast-Moving Consumer Goods (FMCG) sector? Our client, a dynamic and forward-thinking organization, is seeking a Category Development Manager to lead channel-specific strategies and accelerate market expansion across key FMCG categories in Baliâs thriving business landscape.
In this pivotal role, you will analyze market trends, identify growth opportunities, and collaborate with cross-functional teams to develop and execute data-driven category plans. Your expertise will shape the future of product portfolios, optimize shelf presence, and enhance customer engagementâultimately boosting revenue and market share.
Based in the vibrant hub of Canggu, Bali, this position offers the chance to work in a fast-paced, innovative environment while enjoying the islandâs unique work-life balance. If youâre ready to make a tangible impact in a high-growth industry, we want to hear from you.
Responsibility
- Develop and implement channel-specific category strategies to drive revenue growth and market penetration in FMCG segments.
- Conduct in-depth market and competitor analysis to identify trends, opportunities, and threats.
- Collaborate with sales, marketing, and supply chain teams to align category plans with business objectives.
- Optimize product assortment, pricing, and promotions to maximize shelf efficiency and consumer appeal.
- Monitor KPIs (e.g., sales volume, market share, profitability) and adjust strategies based on performance data.
- Build strong relationships with key retailers and distributors to secure partnerships and negotiate favorable terms.
- Lead cross-functional projects to launch new products or revamp existing categories.
- Present insights and recommendations to senior leadership to influence strategic decisions.
Qualifications
- Bachelorâs degree in Business, Marketing, Economics, or a related field; MBA or advanced degree is a plus.
- Minimum 5 years of experience in category management, trade marketing, or FMCG sales, preferably in a managerial role.
- Proven track record of driving category growth through data-driven strategies.
- Strong analytical skills with proficiency in tools like Excel, Power BI, or Nielsen/IRI data.
- Excellent communication and stakeholder management skills to influence internal and external partners.
- Deep understanding of retail dynamics, shopper behavior, and supply chain logistics.
- Ability to work in a fast-paced, multicultural environment with a results-oriented mindset.
- Fluency in English; knowledge of Indonesian (Bahasa) is advantageous.