job description
Join Surya Bumi Retailindo as a Brand Performance Specialist for our premium athletic and lifestyle brands: Saysky, Altra, and Ciele. Based in the vibrant hub of Bali, you will play a pivotal role in driving sales growth, optimizing margins, and elevating brand presence through data-driven strategies and impactful campaigns.
This is a unique opportunity to shape the performance marketing landscape for three dynamic brands in Indonesiaâs booming athletic and outdoor market. Youâll collaborate with cross-functional teams to execute high-impact initiatives, analyze performance metrics, and refine strategies to maximize ROI. If youâre passionate about brand growth, performance marketing, and the active lifestyle space, this role is for you.
Why Bali? Work in a creative, fast-paced environment surrounded by inspirationâfrom Cangguâs digital nomad energy to Ubudâs cultural depth. Enjoy a work-life balance that fuels both professional success and personal well-being.
Responsibility
- Develop and execute performance marketing campaigns (paid social, search, email, and affiliate) to drive sales, customer acquisition, and brand loyalty for Saysky, Altra, and Ciele.
- Monitor and analyze KPIs (ROAS, CAC, LTV, conversion rates) to optimize campaign performance and budget allocation.
- Collaborate with e-commerce, creative, and sales teams to align brand messaging, promotions, and inventory with performance goals.
- Conduct market and competitor research to identify trends, opportunities, and gaps in the athletic/outdoor retail space.
- Manage brand partnerships and influencer collaborations to amplify reach and credibility in the Indonesian market.
- Create data-driven reports and presentations to communicate insights and recommendations to stakeholders.
- Oversee localized content adaptation (translations, cultural nuances) for campaigns to ensure resonance with Indonesian consumers.
- Test and iterate on landing pages, ad creatives, and CTAs to improve user experience and conversion rates.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in performance marketing, digital advertising, or e-commerce growth (preferably in retail or athletic brands).
- Proven track record of managing paid campaigns (Meta, Google Ads, TikTok) with measurable ROI improvements.
- Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar tools.
- Experience with A/B testing, CRM tools (e.g., Klaviyo, HubSpot), and e-commerce platforms (Shopify, WooCommerce).
- Excellent English and Indonesian communication skills for cross-team collaboration and localization.
- Passion for running, outdoor sports, or athletic lifestyle brands (familiarity with Saysky/Altra/Ciele is a plus).
- Ability to thrive in a fast-paced, remote/hybrid environment with a results-driven mindset.