job description
Join EBC Tech as a Brand Insight and Analysis Specialist and play a pivotal role in shaping the future of our global brand strategy. Based in the vibrant hub of Canggu, Bali, you will lead the charge in measuring, analyzing, and optimizing our brand’s presence across international markets. This is a unique opportunity to leverage data-driven insights to enhance brand health, outperform competitors, and drive strategic decision-making.
In this dynamic role, you will work closely with cross-functional teams to transform raw data into actionable intelligence. Your expertise will help refine our brand positioning, identify emerging trends, and ensure our messaging resonates with diverse audiences. If you are passionate about turning analytics into impact and thrive in a fast-paced, innovative environment, this is the role for you.
At EBC Tech, we foster a culture of creativity, collaboration, and continuous learning. Enjoy the benefits of working in one of Bali’s most inspiring locations while contributing to a brand that values your insights and expertise.
Responsibility
- Develop and implement frameworks to track, measure, and analyze brand health metrics across global markets.
- Monitor and evaluate competitor strategies, identifying opportunities and threats to inform brand positioning.
- Conduct in-depth market research and consumer insights analysis to uncover trends and preferences.
- Collaborate with marketing, product, and sales teams to translate data insights into actionable strategies.
- Create comprehensive reports and dashboards to visualize brand performance for stakeholders.
- Lead A/B testing and performance optimization for brand campaigns and messaging.
- Stay ahead of industry trends and emerging technologies in brand analytics and digital marketing.
- Present findings and recommendations to senior leadership to drive data-informed decision-making.
Qualifications
- Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree is a plus.
- Minimum 3-5 years of experience in brand analysis, market research, or business intelligence.
- Proven expertise in data analysis tools (e.g., Google Analytics, Tableau, Power BI, SQL).
- Strong understanding of brand health metrics (e.g., awareness, perception, loyalty) and KPIs.
- Excellent storytelling with data and ability to create compelling, easy-to-understand reports.
- Experience with competitive benchmarking and SWOT analysis.
- Proficiency in statistical analysis and hypothesis testing.
- Exceptional communication and presentation skills in English.