job description
Join Optik Melawai as a Brand Executive and play a pivotal role in shaping our brand’s identity and market presence in Bali’s dynamic business landscape. This is a unique opportunity to contribute to strategic marketing initiatives, enhance customer engagement, and drive brand growth in one of Indonesia’s most vibrant regions.
As part of our team, you will collaborate with cross-functional departments to develop and execute innovative marketing campaigns, manage brand communications, and ensure consistency across all channels. Your creativity, analytical skills, and passion for branding will be key to elevating our market position and connecting with our target audience.
Based in the heart of Kuta, Badung, this contract role offers a dynamic work environment where your ideas will directly impact our brand’s success. If you’re a proactive, results-driven professional with a flair for storytelling and a deep understanding of consumer behavior, we’d love to hear from you!
Responsibility
- Develop and implement comprehensive brand strategies to enhance market visibility and customer loyalty.
- Create and manage engaging content for digital and traditional marketing channels, including social media, websites, and print materials.
- Monitor and analyze market trends, competitor activities, and consumer insights to inform strategic decisions.
- Collaborate with internal teams (sales, product, design) to ensure brand consistency across all touchpoints.
- Plan and execute marketing campaigns, events, and promotions to drive brand awareness and lead generation.
- Manage brand budgets, track ROI, and optimize spending for maximum impact.
- Build and maintain relationships with media partners, influencers, and stakeholders to amplify brand reach.
- Prepare reports and presentations to communicate brand performance and recommendations to senior management.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 2-3 years of experience in brand management, marketing, or a similar role.
- Proven track record of developing successful brand strategies and campaigns.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills in English and Indonesian.
- Proficiency in digital marketing tools, social media platforms, and content management systems.
- Creative thinker with a keen eye for design and storytelling.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.