job description
Are you a dynamic Brand Activation Leader with a passion for Instagram growth and social media innovation? MY Fimedia Network Technology is seeking a visionary Team Lead to spearhead our Instagram strategy in the vibrant heart of Baliâwhere creativity meets digital excellence.
In this role, youâll develop and execute a data-driven social media strategy that aligns with our global marketing objectives, driving engagement, brand loyalty, and measurable growth. Youâll lead a high-performing team to create compelling content, leverage trend-driven campaigns, and optimize performance through analytics. Based in Canggu (with flexibility across Baliâs key hubs), youâll collaborate with cross-functional teams to elevate our brandâs digital presence and deliver ROI-focused results.
If you thrive in a fast-paced, creative environment and have a proven track record in social media leadership, this is your chance to shape the future of brand activation in Southeast Asiaâs most exciting market.
Responsibility
- Strategy Development: Design and implement a comprehensive Instagram strategy aligned with company goals, including content calendars, influencer partnerships, and paid campaigns.
- Team Leadership: Mentor and manage a team of content creators, designers, and analysts to ensure high-quality, on-brand execution.
- Content Innovation: Oversee the creation of engaging, platform-optimized content (Reels, Stories, Carousels) that resonates with target audiences.
- Performance Analysis: Monitor KPIs (engagement rates, follower growth, conversions) and adjust strategies using Instagram Insights and third-party tools.
- Cross-Functional Collaboration: Work with marketing, sales, and product teams to integrate social media efforts with broader campaigns.
- Trend Utilization: Stay ahead of Instagram algorithm updates and viral trends to capitalize on emerging opportunities.
- Budget Management: Allocate resources effectively for paid promotions, influencer collaborations, and tool subscriptions.
- Community Engagement: Foster a loyal brand community by responding to interactions and implementing user-generated content (UGC) strategies.
Qualifications
- Proven Experience: 5+ years in social media management, with at least 2 years leading Instagram-focused teams for brands or agencies.
- Strategic Mindset: Ability to develop data-backed strategies and translate insights into actionable plans.
- Content Expertise: Deep understanding of Instagramâs ecosystem (Reels, Stories, IG Shopping, etc.) and best practices for B2B/B2C engagement.
- Analytical Skills: Proficiency in Google Analytics, Meta Business Suite, or similar tools to track and report performance.
- Leadership: Strong team management and stakeholder communication skills to align cross-departmental efforts.
- Creativity: A portfolio showcasing high-impact Instagram campaigns with measurable results.
- Adaptability: Ability to pivot strategies quickly in response to platform changes or market shifts.
- Language: Fluent in English (written and verbal); additional languages (e.g., Bahasa Indonesia) are a plus.