job description
Join enablesGROUP as a B2B Marketing Manager and take the lead in driving enterprise-focused growth across global markets. In this dynamic role, you will own and scale our B2B marketing strategy, leveraging data-driven insights to generate high-quality inbound leads and execute impactful campaigns. Based in Bali (with remote flexibility), you’ll collaborate with cross-functional teams to elevate our brand presence, optimize digital channels, and fuel sustainable business expansion.
This is a unique opportunity for a strategic marketer with a passion for B2B consulting and enterprise solutions. If you thrive in fast-paced environments and are eager to make a measurable impact, we’d love to hear from you.
Responsibility
- Develop and execute a scalable B2B marketing strategy to drive enterprise lead generation and revenue growth.
- Lead end-to-end campaign management, from ideation to performance analysis, ensuring alignment with business objectives.
- Optimize digital channels (SEO, SEM, LinkedIn, email) to enhance brand visibility and engagement.
- Collaborate with sales and product teams to refine messaging, positioning, and go-to-market strategies.
- Leverage marketing automation tools (e.g., HubSpot, Marketo) to nurture leads and improve conversion rates.
- Analyze market trends and competitive insights to identify new opportunities for expansion.
- Manage external agencies and vendors to amplify campaign reach and effectiveness.
- Report on KPIs (e.g., MQLs, CAC, ROI) and iterate strategies based on performance data.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of B2B marketing experience, preferably in consulting, SaaS, or enterprise solutions.
- Proven track record in demand generation, lead nurturing, and campaign optimization.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM platforms, and marketing automation.
- Excellent written and verbal communication skills, with a knack for crafting compelling B2B content.
- Experience managing budgets and collaborating with cross-functional teams.
- Self-starter with a data-driven mindset and a passion for continuous improvement.
- Familiarity with global markets and cultural nuances is advantageous.