job description
Join Autocentral Group as an Automotive Marketing Specialist and play a pivotal role in accelerating vehicle sales through innovative, data-driven marketing strategies. Based in the vibrant heart of Badung, Bali, you will design, execute, and optimize multi-channel campaigns that captivate audiences and convert leads into loyal customers.
This is a unique opportunity to blend your passion for marketing with the dynamic automotive industry. You’ll collaborate with cross-functional teams to develop compelling brand narratives, leverage digital and traditional channels, and analyze performance metrics to refine strategies. Whether it’s crafting high-impact social media campaigns, coordinating dealership promotions, or enhancing customer engagement, your work will directly contribute to the company’s growth and market leadership.
At Autocentral Group, we value creativity, analytical thinking, and a results-oriented mindset. If you thrive in a fast-paced environment and are eager to make a tangible impact, we’d love to hear from you.
Responsibility
- Develop and execute multi-channel marketing campaigns (digital, social media, email, print, and events) to drive vehicle sales and brand awareness.
- Collaborate with sales teams to align marketing efforts with dealership goals and customer needs.
- Create and manage SEO-optimized content, including blog posts, videos, and advertisements, tailored to the automotive audience.
- Monitor and analyze campaign performance using Google Analytics, CRM tools, and social media insights to optimize ROI.
- Coordinate with external agencies, vendors, and internal stakeholders to ensure seamless campaign execution.
- Conduct market research to identify trends, competitor strategies, and customer preferences in the automotive sector.
- Design and implement lead generation strategies, including promotions, loyalty programs, and referral initiatives.
- Prepare detailed reports on marketing KPIs, budget utilization, and campaign effectiveness for senior management.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 3 years of experience in marketing, preferably in the automotive, retail, or B2C sectors.
- Proven track record of developing and managing successful multi-channel marketing campaigns.
- Proficiency in digital marketing tools (e.g., Google Ads, Meta Business Suite, Mailchimp, SEO platforms).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills in English; Indonesian language is a plus.
- Creative thinker with a keen eye for design and brand consistency.
- Ability to work under pressure, meet deadlines, and adapt to changing priorities in a dynamic industry.