job description
Are you a data-driven marketer with a passion for telecommunications? Converge ICT Solutions, the leading fiber broadband provider in the Philippines, is looking for a dynamic Assistant Marketing Manager to join our Consumer Segment Marketing team. In this role, you will be instrumental in driving the growth and market penetration of our flagship FiberX portfolio.
You will work closely with cross-functional teams to translate consumer insights into high-impact marketing campaigns. The ideal candidate will assist in the end-to-end development of marketing strategies, manage campaign performance, and ensure our FiberX services remain the top choice for residential internet connectivity. If you thrive in a fast-paced environment and have a knack for consumer behavior analysis, we want to hear from you.
Responsibility
- Assist in the development and execution of integrated marketing campaigns for the FiberX residential portfolio.
- Analyze consumer segment data to identify market opportunities and optimize product positioning.
- Collaborate with internal stakeholders to align marketing messaging with sales targets and brand guidelines.
- Monitor and report on campaign performance metrics, providing actionable insights for continuous improvement.
- Support the product management team in launching new features or value-added services.
- Coordinate with media agencies and internal creative teams to produce high-quality marketing collateral.
- Conduct regular competitive benchmarking to ensure our offerings remain industry-leading.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3-5 years of experience in product marketing, brand management, or consumer segment marketing.
- Strong analytical skills with proficiency in data interpretation and performance tracking tools.
- Experience in the telecommunications or technology sector is highly preferred.
- Excellent verbal and written communication skills in English and Filipino.
- Ability to manage multiple projects simultaneously under tight deadlines.
- Strong interpersonal skills with the ability to influence cross-functional teams.