job description
Join Nanyang Technological University as an Assistant Manager in Marketing for our prestigious Postgraduate & Continuing Education Programmes. This is a unique opportunity to contribute to the growth and promotion of advanced academic offerings at one of Asia’s leading institutions, now expanding its reach to Bali, Indonesia.
In this dynamic role, you will play a pivotal part in developing and executing strategic marketing campaigns to attract professionals and academics to our world-class programmes. You will collaborate with cross-functional teams to enhance brand visibility, drive engagement, and ensure the success of our educational initiatives in a competitive market.
If you are a passionate marketer with a knack for education sector promotion and a desire to work in an innovative, international environment, this role is your gateway to a rewarding career in higher education marketing.
Responsibility
- Develop and implement comprehensive marketing strategies for postgraduate and continuing education programmes, tailored to the Indonesian and regional markets.
- Create and manage digital marketing campaigns (SEO, SEM, social media, email) to increase programme visibility and applicant conversions.
- Collaborate with academic teams to craft compelling content (brochures, websites, videos) that highlights programme benefits and unique selling points.
- Conduct market research to identify trends, competitor activities, and target audience preferences in the education sector.
- Organize and execute webinars, open houses, and networking events to engage prospective students and industry partners.
- Monitor and analyze campaign performance using KPIs (e.g., lead generation, conversion rates) and adjust strategies accordingly.
- Build and maintain relationships with media outlets, influencers, and educational platforms to amplify programme reach.
- Coordinate with admissions and faculty to ensure consistent messaging and alignment with institutional goals.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Master’s degree is a plus.
- Minimum 3-5 years of experience in marketing, preferably in the education, higher ed, or professional training sectors.
- Proven track record in digital marketing (SEO, PPC, social media management) and content creation.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM systems, or marketing automation platforms.
- Excellent written and verbal communication skills in English; proficiency in Indonesian (Bahasa) is advantageous.
- Experience in event planning and stakeholder engagement for academic or professional audiences.
- Creative thinker with a data-driven approach to problem-solving and campaign optimization.
- Ability to work independently and collaboratively in a fast-paced, international environment.