job description
Join Sephora, a global leader in beauty retail, as an Assistant Manager, Loyalty Marketing in the vibrant heart of Bali. This is a unique opportunity to shape the future of customer loyalty in Southeast Asia’s fastest-growing beauty market.
In this dynamic role, you will drive the performance of Sephora’s regional loyalty program by developing data-driven strategies to enhance customer engagement, retention, and lifetime value. You’ll collaborate with cross-functional teams to design personalized campaigns, leverage CRM tools, and analyze consumer behavior to deliver exceptional experiences that foster brand loyalty.
Based in Bali—whether in Canggu, Ubud, or Denpasar—you’ll work in a creative and fast-paced environment, contributing to a brand that redefines beauty standards worldwide. If you’re passionate about marketing, customer insights, and building long-term relationships, this role is your chance to make a tangible impact.
Responsibility
- Develop and execute loyalty marketing strategies to increase customer retention and repeat purchases across the region.
- Collaborate with data analytics teams to segment customers and personalize loyalty program offerings.
- Manage end-to-end campaign lifecycle, from concept to execution, including email, SMS, and in-app notifications.
- Monitor KPIs such as enrollment rates, engagement metrics, and redemption trends to optimize program performance.
- Partner with regional and global teams to align loyalty initiatives with Sephora’s brand vision and business objectives.
- Conduct market research to identify trends and opportunities in customer loyalty and retention.
- Oversee the creation of compelling content and promotions tailored to loyalty program members.
- Provide regular reports and insights to stakeholders on program effectiveness and ROI.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
- Minimum 4-5 years of experience in loyalty marketing, CRM, or digital marketing, preferably in retail or e-commerce.
- Proven track record of designing and managing successful loyalty programs or customer retention strategies.
- Strong analytical skills with proficiency in tools like Google Analytics, Tableau, or SQL.
- Excellent project management and stakeholder communication skills.
- Experience with marketing automation platforms (e.g., Salesforce, Braze, or Adobe Campaign).
- Creative thinker with a customer-centric mindset and a passion for the beauty industry.
- Fluency in English; additional languages (e.g., Indonesian, Mandarin) are advantageous.