job description
Join CapitaLand Retail as an Assistant Manager / Executive in Marketing Communications and play a pivotal role in shaping the brand’s voice across Bali’s most dynamic retail destinations. This position offers a unique opportunity to collaborate with senior leadership in developing and executing strategic marketing and communication programs that drive engagement, enhance brand visibility, and deliver measurable business impact.
Based in the vibrant regions of Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung, you will contribute to a diverse portfolio of retail properties, leveraging your creativity and analytical skills to craft compelling campaigns. From digital marketing to stakeholder communications, this role is perfect for a results-driven professional passionate about retail, real estate, and consumer-centric storytelling.
At CapitaLand Retail, we empower our team with the tools and autonomy to innovate. If you thrive in a fast-paced environment and are eager to make your mark in a leading global real estate company, we invite you to apply and grow with us.
Responsibility
- Support the development and implementation of integrated marketing and communications strategies aligned with business objectives and brand guidelines.
- Coordinate and execute multi-channel campaigns, including digital, social media, PR, and in-mall activations, to enhance customer engagement and footfall.
- Collaborate with internal teams (e.g., leasing, operations, design) and external agencies to ensure consistent messaging and brand identity across all touchpoints.
- Monitor and analyze campaign performance using KPIs and analytics tools, providing actionable insights to optimize future initiatives.
- Manage content creation, including copywriting, graphic design briefs, and multimedia assets, to support marketing collateral and promotional materials.
- Organize and oversee events, launches, and community programs to strengthen stakeholder relationships and brand loyalty.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights for strategic decision-making.
- Assist in budget planning and tracking for marketing activities, ensuring cost-effective and high-impact execution.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field. A master’s degree is a plus.
- Minimum 3-5 years of experience in marketing, communications, or a similar role, preferably in the retail, real estate, or FMCG sectors.
- Proven track record in campaign management, digital marketing, and stakeholder engagement.
- Strong written and verbal communication skills in English; proficiency in Indonesian is advantageous.
- Proficiency in Microsoft Office, CRM tools, and analytics platforms (e.g., Google Analytics, social media insights).
- Creative thinker with a data-driven approach to problem-solving and decision-making.
- Excellent project management and organizational skills, with the ability to handle multiple priorities in a deadline-driven environment.
- Passion for the retail industry and a deep understanding of consumer behavior and market trends.