job description
Join IQRA VACATION AND SERVICES SDN BHD as a Web Administrator & Digital Marketing Content Creator and play a pivotal role in shaping our online presence in Bali’s thriving travel and hospitality industry. This is a unique opportunity to blend technical expertise with creative storytelling to drive engaging travel experiences for our global audience.
Based in the vibrant heart of Canggu, Bali, you’ll work in a dynamic, fast-paced environment where innovation and creativity are at the forefront. Your mission will be to develop and execute a data-driven content and marketing strategy that elevates our brand, boosts user engagement, and converts visitors into loyal customers. With creative freedom and ample growth opportunities, this role is perfect for a self-starter passionate about digital transformation and travel.
Whether you’re optimizing our website for performance, crafting compelling blog posts, or managing social media campaigns, your work will directly impact our business growth. If you thrive in a collaborative setting and have a knack for turning ideas into action, we’d love to hear from you.
Responsibility
- Administer, maintain, and optimize the company website, ensuring high performance, security, and SEO best practices.
- Develop and execute a content calendar aligned with marketing goals, including blog posts, social media content, and email campaigns.
- Create engaging, SEO-optimized copy for websites, landing pages, and digital ads to drive organic traffic and conversions.
- Monitor and analyze website and social media metrics using tools like Google Analytics to refine strategies and improve ROI.
- Collaborate with design and development teams to enhance user experience (UX) and implement A/B testing for continuous improvement.
- Manage paid digital advertising campaigns (Google Ads, Meta Ads) to maximize lead generation and brand visibility.
- Stay updated on industry trends, competitor activities, and emerging digital marketing tools to keep our strategies innovative.
- Coordinate with cross-functional teams to ensure brand consistency across all digital touchpoints.
Qualifications
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field. Equivalent experience will also be considered.
- Proven experience (2+ years) in web administration, content creation, and digital marketing, preferably in the travel or hospitality industry.
- Proficiency in CMS platforms (WordPress, Shopify), SEO tools (Ahrefs, SEMrush), and social media management (Hootsuite, Buffer).
- Strong writing and editing skills with a portfolio showcasing creative, conversion-focused content.
- Experience with Google Analytics, Google Ads, and Meta Business Suite for performance tracking and campaign management.
- Basic knowledge of HTML/CSS and web development principles is a plus.
- Excellent communication and project management skills to meet deadlines in a fast-paced environment.
- Passion for travel, storytelling, and data-driven decision-making.