job description
Join Yamaha Motor as a Strategic Marketing Communications Specialist and play a pivotal role in shaping the brandâs voice across Southeast Asiaâs dynamic markets. Based in the vibrant hub of Canggu, Bali, youâll lead innovative campaigns, foster media relationships, and elevate Yamahaâs reputation through cutting-edge digital and traditional channels.
This is a unique opportunity to blend creativity with strategy, driving engagement and loyalty among diverse audiences. Youâll collaborate with cross-functional teams to align messaging with business goals, ensuring Yamaha remains a leader in the motor and lifestyle industries. Ideal for a visionary communicator passionate about storytelling, brand growth, and measurable impact.
Why Bali? Work in a tropical paradise where inspiration meets innovationâperfect for professionals seeking a balance of career excellence and an unparalleled quality of life.
Responsibility
- Develop and execute integrated marketing communication strategies to enhance Yamahaâs brand visibility and reputation across digital, print, and social media platforms.
- Oversee advertising campaigns, ensuring alignment with brand guidelines and market objectives.
- Manage public relations (PR) and media relations, including press releases, interviews, and crisis communications.
- Collaborate with internal teams (design, sales, product) to create cohesive, compelling messaging for product launches and corporate initiatives.
- Monitor and analyze market trends and competitor activities to identify opportunities for differentiation.
- Coordinate with influencers, partners, and stakeholders to amplify brand reach and engagement.
- Produce high-quality content (articles, blogs, videos) tailored to diverse audiences and platforms.
- Track and report on KPIs (e.g., engagement rates, media impressions) to measure campaign effectiveness.
Qualifications
- Bachelorâs degree in Marketing, Communications, Journalism, or a related field.
- Minimum 5 years of experience in marketing communications, PR, or brand management, preferably in the automotive or lifestyle industry.
- Proven track record in strategic campaign development and cross-channel execution.
- Exceptional written and verbal communication skills in English; proficiency in Indonesian is a plus.
- Strong media relations experience, with an existing network of journalists and influencers.
- Proficiency in digital marketing tools (e.g., Google Analytics, SEO, social media management platforms).
- Creative thinker with analytical skills to interpret data and optimize strategies.
- Ability to work in a fast-paced, collaborative environment with tight deadlines.