job description
Join Sinopsis Creative Hub as a Social Media Specialist and become the driving force behind our digital presence in Baliâs vibrant creative scene. Weâre looking for a dynamic, trend-savvy professional who lives and breathes social media, understands the pulse of digital culture, and can craft compelling narratives that resonate with diverse audiences.
In this role, youâll develop and execute innovative social media strategies across multiple platforms, leveraging your deep understanding of digital trends, pop culture, and audience behavior. Whether itâs Instagram, TikTok, LinkedIn, or emerging platforms, youâll create engaging content, foster community growth, and drive meaningful interactions that align with our brandâs vision.
Based in the heart of Baliâs creative hubsâfrom the bustling streets of Canggu to the cultural richness of Ubudâyouâll collaborate with a team of passionate creatives to elevate our brandâs voice and expand our digital footprint. If youâre a creative thinker with a data-driven mindset and a knack for storytelling, this is your opportunity to shine.
Responsibility
- Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and growth across platforms.
- Create, curate, and manage high-quality, platform-optimized content, including graphics, videos, reels, and written posts.
- Monitor and analyze social media performance using analytics tools, adjusting strategies based on data-driven insights.
- Engage with followers, respond to comments/messages, and foster a vibrant online community.
- Stay ahead of digital trends, algorithm changes, and emerging platforms to keep our content fresh and relevant.
- Collaborate with cross-functional teams (design, marketing, PR) to ensure brand consistency and campaign alignment.
- Manage paid social media campaigns, including budget allocation, targeting, and performance tracking.
- Report on key metrics (reach, engagement, conversions) and present findings to stakeholders.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (2+ years) as a Social Media Specialist or similar role, with a strong portfolio of successful campaigns.
- In-depth knowledge of social media platforms (Instagram, TikTok, Facebook, LinkedIn, Twitter/X) and their best practices.
- Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut) and analytics platforms (Google Analytics, Meta Insights).
- Excellent written and verbal communication skills in English; Indonesian language skills are a plus.
- Creative mindset with a keen eye for design, trends, and storytelling.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
- Passion for digital culture, pop trends, and audience behavior analysis.