job description
Are you a creative and strategic thinker passionate about building brands through social media? We Connect HR Solutions OPC is seeking a dynamic Social Media Marketing Officer to join our team in Bali, Indonesia. In this role, you will be the driving force behind our digital presence, crafting compelling content, executing data-driven campaigns, and engaging with our audience to elevate our brand across multiple platforms.
As part of our vibrant and innovative team, you will have the opportunity to shape our social media strategy, analyze performance metrics, and collaborate with cross-functional teams to deliver impactful marketing initiatives. Whether you're brainstorming viral-worthy content or optimizing ad spend, your work will directly contribute to our growth and success in the digital landscape.
If you thrive in a fast-paced environment, love storytelling, and have a knack for turning trends into engaging content, we want to hear from you. This is your chance to make a real impact while enjoying the inspiring work-life balance that Bali has to offer.
Responsibility
- Develop and implement a comprehensive social media strategy aligned with company goals to increase brand awareness and engagement.
- Create, curate, and manage high-quality, engaging content (e.g., posts, videos, stories, reels) tailored to each platform (Facebook, Instagram, LinkedIn, TikTok, etc.).
- Monitor and analyze social media performance metrics (e.g., reach, engagement, conversions) using tools like Google Analytics, Meta Business Suite, or Hootsuite, and adjust strategies accordingly.
- Plan and execute paid social media campaigns, including budget allocation, audience targeting, and A/B testing to maximize ROI.
- Engage with the online community by responding to comments, messages, and mentions in a timely and professional manner.
- Collaborate with graphic designers, copywriters, and videographers to produce visually appealing and on-brand content.
- Stay ahead of social media trends, algorithm changes, and industry best practices to keep our strategy innovative and effective.
- Prepare and present regular reports on social media performance, insights, and recommendations to stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent work experience).
- Proven experience (2+ years) in social media management, content creation, or digital marketing, preferably in a similar role.
- Strong portfolio showcasing creative content, campaign results, and growth metrics across social platforms.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Meta Insights).
- Excellent written and verbal communication skills in English, with a keen eye for detail and tone of voice.
- Creative mindset with expertise in graphic design (Canva, Adobe Suite) or video editing (Premiere Pro, CapCut) is a plus.
- Strong understanding of SEO principles and how they apply to social media.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.