job description
Join Coco Development Group as a Social Media Manager and take the lead in shaping the digital presence of our dynamic fashion and wellness brand. Based in the vibrant heart of Bali, youâll drive engagement, creativity, and growth across Instagram and TikTok, crafting compelling content that resonates with our audience and elevates our brand story.
This is a unique opportunity to work in a fast-paced, innovative environment where your strategic vision and creative flair will directly impact our brandâs success. If youâre passionate about social media trends, storytelling, and building meaningful connections with audiences, weâd love to hear from you.
As part of our team, youâll collaborate with cross-functional departments to align social media strategies with broader marketing goals, ensuring consistency and maximizing reach. Your role will be pivotal in increasing brand awareness, driving traffic, and fostering a loyal community of followers.
Responsibility
- Develop and execute a data-driven social media strategy for Instagram and TikTok, aligned with brand goals and audience preferences.
- Create, curate, and schedule high-quality, engaging content, including photos, videos, reels, and stories that reflect the brandâs identity.
- Monitor and analyze performance metrics (engagement rates, follower growth, conversions) and adjust strategies to optimize results.
- Stay ahead of social media trends, platform updates, and industry best practices to keep content fresh and relevant.
- Collaborate with influencers, photographers, and videographers to produce authentic and visually stunning content.
- Manage community engagement by responding to comments, messages, and mentions in a timely and brand-aligned manner.
- Plan and execute paid social media campaigns, including budget allocation, targeting, and A/B testing.
- Work closely with the marketing team to ensure social media efforts support broader campaigns, promotions, and product launches.
Qualifications
- Proven experience (2+ years) as a Social Media Manager or similar role, preferably in the fashion, wellness, or lifestyle industry.
- Strong portfolio showcasing creative content creation and successful social media campaigns on Instagram and TikTok.
- In-depth knowledge of social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, Google Analytics).
- Excellent copywriting and storytelling skills, with the ability to adapt tone and style to different audiences.
- Proficiency in content creation tools such as Canva, Adobe Creative Suite, CapCut, or similar.
- Experience with paid social advertising (Meta Ads, TikTok Ads) and budget management.
- Strong project management and organizational skills, with the ability to meet deadlines in a fast-paced environment.
- Passion for fashion, wellness, and digital trends, with a keen eye for aesthetics and detail.