job description
Are you a creative and data-driven Social Media Executive looking to make an impact in a dynamic digital marketing environment? SMARTEDGE TECHNOLOGIES is seeking a passionate professional to manage and elevate our brand’s presence across multiple social media platforms. Based in the vibrant hub of Canggu, Bali, you’ll have the opportunity to craft compelling content, engage with our audience, and drive measurable growth through innovative social strategies.
In this role, you’ll collaborate with cross-functional teams to develop and execute campaigns that resonate with our target audience. From content creation to performance analysis, you’ll play a pivotal role in shaping our digital footprint. If you thrive in a fast-paced, creative environment and have a knack for storytelling, this is your chance to join a forward-thinking company at the forefront of digital innovation.
Why Bali? Work in one of the world’s most inspiring locations, where creativity meets culture. Enjoy a balanced lifestyle while contributing to cutting-edge projects that redefine digital engagement.
Responsibility
- Develop and implement a comprehensive social media strategy aligned with brand goals to increase engagement, followers, and conversions.
- Create, curate, and schedule high-quality, platform-optimized content (text, images, videos, and infographics) for channels including Instagram, LinkedIn, Facebook, and TikTok.
- Monitor and analyze social media performance metrics (e.g., reach, engagement, CTR) using tools like Google Analytics, Meta Business Suite, or Hootsuite, and provide actionable insights.
- Engage with the online community by responding to comments, messages, and mentions in a timely and brand-consistent manner.
- Collaborate with designers, copywriters, and marketing teams to produce cohesive and impactful campaigns.
- Stay ahead of social media trends, algorithm changes, and emerging platforms to keep the brand relevant and competitive.
- Manage paid social media advertising campaigns, including budget allocation, A/B testing, and ROI analysis.
- Build and maintain a content calendar to ensure consistent and strategic posting across all platforms.
Qualifications
- Proven experience (2+ years) as a Social Media Executive, Digital Marketer, or similar role, with a portfolio showcasing successful campaigns.
- In-depth knowledge of social media platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter) and their best practices.
- Proficiency in content creation tools such as Canva, Adobe Creative Suite (Photoshop, Premiere Pro), or CapCut.
- Strong copywriting and storytelling skills with the ability to adapt tone and style for different audiences.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Basic understanding of SEO and digital marketing principles to enhance content visibility.
- Excellent communication, organizational, and time-management skills with the ability to multitask in a fast-paced environment.
- Creative mindset with a data-driven approach to decision-making.