job description
Are you a creative and strategic thinker with a passion for crafting compelling content and driving engagement on LinkedIn? Lewis Personnel Management is seeking a dynamic Social Media & Content Specialist to join our team in the vibrant heart of Bali. In this role, youâll develop and execute data-driven content strategies to elevate our brandâs presence, foster meaningful connections, and generate leads through LinkedIn and other digital platforms.
As part of our growing marketing team, youâll collaborate with cross-functional stakeholders to create high-impact contentâfrom thought leadership articles to multimedia campaignsâthat resonates with our target audience. This is a unique opportunity to shape our digital narrative while working in one of the worldâs most inspiring locations: Baliâs creative hubs, including Canggu, Ubud, and Denpasar.
If you thrive in a fast-paced environment, have a knack for storytelling, and are eager to leverage LinkedIn as a powerful business tool, weâd love to hear from you. Apply today and take the next step in your career with a company that values innovation, creativity, and results.
Responsibility
- Develop and implement a LinkedIn content strategy aligned with brand goals, including posts, articles, videos, and infographics.
- Create, edit, and publish engaging, SEO-optimized content that drives traffic, engagement, and conversions.
- Monitor and analyze performance metrics (e.g., reach, engagement, lead generation) using LinkedIn Analytics and other tools, adjusting strategies as needed.
- Collaborate with design, sales, and marketing teams to ensure content consistency and alignment with campaign objectives.
- Manage community engagement by responding to comments, messages, and fostering discussions to build brand loyalty.
- Stay ahead of social media trends and LinkedIn algorithm updates to optimize content performance.
- Conduct competitor research and identify opportunities to differentiate our brandâs voice and content.
- Assist in creating and managing a content calendar, ensuring timely and consistent publishing.
Qualifications
- Bachelorâs degree in Marketing, Communications, Journalism, or a related field.
- Proven experience (2+ years) as a Content Creator, Social Media Specialist, or similar role, with a strong portfolio showcasing LinkedIn content.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in LinkedIn, content management systems (CMS), and analytics tools (e.g., Google Analytics, Hootsuite, Buffer).
- Experience with graphic design tools (Canva, Adobe Creative Suite) and basic video editing is a plus.
- Strong understanding of SEO principles and how to apply them to social media content.
- Ability to work independently, meet deadlines, and adapt to feedback in a collaborative environment.
- Familiarity with B2B or B2C marketing strategies is highly desirable.