job description
Join Royal Progress Hospital, one of Indonesiaâs leading healthcare providers, as our Social Media & Content Creator and become the voice of our brand in Baliâs vibrant digital landscape. This is a unique opportunity to blend creativity with purpose, crafting compelling content that educates, engages, and inspires our community while driving brand awareness and patient trust.
In this role, youâll work closely with our marketing and medical teams to develop innovative social media strategies that highlight our cutting-edge facilities, world-class medical professionals, and patient success stories. Baliâs dynamic expat and local communities offer a rich tapestry of storiesâyour challenge will be to capture them in ways that resonate across platforms like Instagram, Facebook, TikTok, and LinkedIn.
We offer a competitive salary, attractive benefits, and a supportive work environment where your ideas are valued. Whether youâre based in Canggu, Ubud, Denpasar, or Kuta, youâll enjoy the flexibility to work remotely with occasional on-site collaboration. If youâre passionate about healthcare, storytelling, and digital innovation, this is your chance to make a real impact while advancing your career in one of the worldâs most desirable locations.
Why Royal Progress Hospital?
- Purpose-Driven Work: Contribute to a mission that improves lives through exceptional healthcare.
- Creative Freedom: Bring your unique voice and ideas to life in a brand that values innovation.
- Bali Lifestyle: Enjoy the islandâs stunning beaches, vibrant culture, and work-life balance.
- Professional Growth: Access training, mentorship, and opportunities to expand your skills.
Responsibility
- Develop and execute a data-driven social media strategy to increase brand visibility, engagement, and lead generation across all platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
- Create high-quality, engaging content (videos, graphics, blogs, reels, stories) that aligns with our brand voice and resonates with both local and international audiences.
- Collaborate with medical professionals, patients, and marketing teams to produce authentic, story-driven content that highlights our services, facilities, and community impact.
- Monitor social media trends, analytics, and competitor activity to optimize content performance and adjust strategies in real time.
- Manage community engagement, including responding to comments, messages, and reviews in a timely and professional manner.
- Plan and execute social media campaigns (e.g., health awareness drives, promotions, events) to drive traffic, conversions, and brand loyalty.
- Stay updated on SEO best practices and ensure all content is optimized for search engines and social algorithms.
- Coordinate with external agencies, influencers, and partners to amplify our reach and enhance brand credibility.
Qualifications
- Proven experience (2+ years) as a Social Media Manager, Content Creator, or Digital Marketer, preferably in healthcare, wellness, or a related industry.
- Portfolio showcasing your ability to create engaging, high-quality content (videos, graphics, blogs, etc.) for diverse audiences.
- Proficiency in social media management tools (e.g., Meta Business Suite, Canva, Adobe Creative Suite, CapCut, Hootsuite, or Buffer).
- Strong understanding of SEO, analytics, and social media algorithms (e.g., Google Analytics, Facebook Insights, Instagram Insights).
- Excellent written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Ability to work independently and remotely while meeting deadlines in a fast-paced environment.
- Creative mindset with a passion for storytelling and a keen eye for visual aesthetics.
- Familiarity with healthcare or medical terminology is a plus, but not required.