job description
Join IMG as a Social Media & Brand Manager and lead the charge in crafting innovative digital campaigns that elevate our brand presence in Southeast Asia. Based in the vibrant hub of Canggu, Bali, you’ll collaborate with cross-functional teams to develop data-driven strategies, engage audiences across platforms, and drive measurable growth.
This role is perfect for a creative thinker with a passion for storytelling, analytics, and trend-spotting. You’ll have the opportunity to shape our brand’s voice, optimize performance, and turn social media into a powerful tool for business impact. Whether it’s launching viral campaigns, managing influencer partnerships, or analyzing KPIs, your work will directly contribute to our mission of connecting with global audiences.
Why Bali? Work in a dynamic, tropical environment where inspiration meets innovation—ideal for professionals who thrive in a fast-paced yet flexible setting.
Responsibility
- Campaign Development: Conceptualize, plan, and execute end-to-end social media campaigns aligned with brand goals and market trends.
- Content Strategy: Create and curate engaging content (text, images, videos) tailored to each platform (Instagram, LinkedIn, TikTok, etc.).
- Community Management: Foster meaningful interactions with followers, respond to inquiries, and build a loyal online community.
- Performance Analysis: Monitor KPIs (engagement, reach, conversions) and use insights to refine strategies for maximum ROI.
- Influencer & Partnerships: Identify and collaborate with influencers, brands, and creators to amplify reach and credibility.
- Brand Consistency: Ensure all content adheres to brand guidelines, tone, and visual identity across all channels.
- Paid Social: Assist in managing ad budgets, A/B testing, and targeting to optimize paid campaigns.
- Trend Forecasting: Stay ahead of digital trends, platform updates, and competitor activities to keep strategies fresh.
Qualifications
- Experience: 3+ years in social media management, digital marketing, or brand strategy (agency or in-house).
- Platform Expertise: Proven track record of growing engagement on Instagram, Facebook, LinkedIn, TikTok, or YouTube.
- Analytical Skills: Proficiency in tools like Google Analytics, Meta Business Suite, or Hootsuite to track and report performance.
- Creative Flair: Strong copywriting, graphic design (Canva/Photoshop), or video editing skills are a plus.
- Collaboration: Ability to work with designers, developers, and stakeholders to align campaigns with business objectives.
- Adaptability: Comfortable in a fast-paced environment with shifting priorities and tight deadlines.
- Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- Language: Fluent English; additional Southeast Asian languages (e.g., Bahasa Indonesia, Tagalog) are advantageous.