job description
Are you a dynamic and results-driven Senior KOL Marketing Specialist with a passion for TikTok influencer marketing in the skincare industry? MY Fimedia Network Technology is seeking a strategic thinker to lead our end-to-end influencer marketing campaigns in the vibrant markets of Bali, Indonesia.
In this role, you will identify, engage, and collaborate with top-tier Key Opinion Leaders (KOLs) and influencers to amplify brand awareness, drive engagement, and boost conversions for our skincare clients. Your expertise in TikTok trends, content strategy, and performance analytics will be pivotal in crafting data-driven campaigns that resonate with target audiences.
Join a forward-thinking team where creativity meets strategy, and help shape the future of digital marketing in Southeast Asia’s booming beauty sector. If you thrive in a fast-paced environment and have a proven track record in influencer partnerships, we want to hear from you!
Responsibility
- Develop and execute end-to-end influencer marketing strategies tailored for TikTok, focusing on skincare brands.
- Identify, vet, and onboard high-impact KOLs and influencers aligned with brand values and campaign goals.
- Negotiate contracts, manage budgets, and ensure ROI-driven collaborations with influencers.
- Create and oversee content briefs, timelines, and deliverables for influencer campaigns.
- Monitor and analyze campaign performance metrics (engagement rates, conversions, reach) using analytics tools.
- Stay ahead of TikTok trends, algorithm changes, and skincare industry developments to refine strategies.
- Collaborate with cross-functional teams (creative, PR, e-commerce) to align influencer efforts with broader marketing objectives.
- Build and maintain long-term relationships with key influencers and industry stakeholders.
Qualifications
- Minimum 5+ years of experience in influencer/KOL marketing, with a focus on TikTok and skincare/beauty brands.
- Proven track record of successful influencer campaigns with measurable impact on brand growth.
- Strong understanding of TikTok’s ecosystem, including content creation, hashtag strategies, and viral trends.
- Excellent negotiation, communication, and project management skills.
- Proficiency in analytics tools (e.g., TikTok Analytics, Google Analytics, social listening platforms).
- Ability to work in a fast-paced, remote/hybrid environment with teams across Southeast Asia.
- Fluency in English; additional languages (e.g., Bahasa Indonesia, Mandarin) are a plus.
- Creative mindset with a data-driven approach to campaign optimization.