job description
Are you a dynamic and results-driven professional with a passion for education, marketing, and student recruitment? A prestigious local university in Bali is seeking a Senior Executive to lead its Marketing, Recruitment, and Admissions initiatives. This is a unique opportunity to shape the future of higher education in one of the world’s most vibrant and culturally rich destinations.
In this pivotal role, you will develop and execute data-driven marketing strategies to attract top-tier students, streamline admissions processes, and enhance the university’s brand presence. You’ll collaborate with cross-functional teams to ensure a seamless student journey—from inquiry to enrollment—while leveraging digital and traditional channels to maximize outreach.
Based in the heart of Bali (Badung region), this contract position offers a competitive salary, professional growth, and the chance to make a lasting impact in the academic sector. If you thrive in a fast-paced environment and have a proven track record in education marketing, student recruitment, or admissions management, we want to hear from you!
Responsibility
- Develop and implement comprehensive marketing strategies to attract domestic and international students, including digital campaigns, social media, and content marketing.
- Lead student recruitment efforts, including outreach programs, university fairs, and partnerships with schools and educational agencies.
- Oversee the admissions process, ensuring efficiency, compliance, and a positive candidate experience from application to enrollment.
- Collaborate with the communications team to create compelling branding materials, brochures, and promotional content.
- Analyze market trends and competitor activity to identify opportunities for growth and differentiation.
- Manage CRM systems and databases to track leads, conversions, and student engagement metrics.
- Coordinate with academic departments to align marketing messages with program offerings and institutional goals.
- Prepare reports and presentations for senior management on recruitment performance, ROI, and strategic recommendations.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree is a plus.
- Minimum 5 years of experience in marketing, student recruitment, or admissions, preferably in the education sector.
- Proven track record in digital marketing, lead generation, and conversion optimization.
- Strong project management and organizational skills, with the ability to handle multiple priorities in a deadline-driven environment.
- Excellent communication and interpersonal skills, with fluency in English (additional languages are a plus).
- Proficiency in CRM tools (e.g., Salesforce, HubSpot), Google Analytics, and social media platforms.
- Data-driven mindset with experience in KPI tracking, reporting, and performance analysis.
- Passion for higher education and student success, with a customer-centric approach.