job description
Join Kiztopia, Singapore’s leading indoor active play and sports destination, as we expand our innovative brand with the launch of Xventure—a next-generation indoor active sports park designed to redefine family entertainment and active lifestyles.
As the Senior Executive / Assistant Manager, Marketing, you will play a pivotal role in shaping the brand’s identity, driving customer engagement, and executing high-impact marketing campaigns. This is a rare opportunity to build a marketing strategy from the ground up, leveraging digital and traditional channels to position Xventure as a must-visit destination for families, fitness enthusiasts, and adventure seekers.
If you’re a creative, data-driven marketer with a passion for storytelling and a knack for building buzz, we want you on our team. Help us create unforgettable experiences and turn Xventure into a household name in Singapore’s leisure and sports industry.
Responsibility
- Develop and execute end-to-end marketing strategies for the launch and sustained growth of Xventure, including digital, social, PR, and experiential marketing.
- Lead brand positioning and messaging, ensuring consistency across all channels (website, social media, email, print, and in-park collateral).
- Manage paid and organic campaigns (SEO, SEM, Meta, Google Ads, influencer partnerships) to drive foot traffic, memberships, and event bookings.
- Collaborate with cross-functional teams (design, operations, sales) to create compelling promotional content, including videos, blogs, and social media assets.
- Monitor and analyze KPIs and ROI of marketing initiatives, using insights to optimize performance and budget allocation.
- Plan and execute launch events, community activations, and partnerships with schools, corporates, and local organizations.
- Oversee customer relationship management (CRM), including loyalty programs, email marketing, and feedback loops to enhance guest experience.
- Stay ahead of industry trends in family entertainment, sports, and digital marketing to keep Xventure innovative and competitive.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or relevant certifications (e.g., Google Analytics, HubSpot) are a plus.
- 3-5 years of experience in marketing, with at least 1-2 years in a leadership or strategic role (agency or in-house).
- Proven track record in brand building, campaign management, and digital marketing (SEO, SEM, social media, content creation).
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Business Suite, or CRM platforms.
- Excellent written and verbal communication skills, with the ability to craft persuasive copy and presentations.
- Creative thinker with a problem-solving mindset and the ability to work in a fast-paced, dynamic environment.
- Experience in the leisure, hospitality, or sports industry is highly advantageous.
- Passion for family entertainment, active lifestyles, or community engagement is a strong plus.