job description
Join Lalamove as a Senior Digital Marketing Associate and drive impactful customer and driver acquisition strategies across Bali's dynamic markets. In this role, you will lead paid digital campaigns across platforms like Google, Meta, and TikTok, optimizing performance, budgets, and data-driven insights to fuel growth. Based in Bali's vibrant locationsâCanggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badungâyou'll collaborate with cross-functional teams to enhance brand visibility and engagement.
This is a unique opportunity to shape digital marketing strategies in a fast-paced, innovative environment while enjoying the work-life balance Bali offers. If you're passionate about digital marketing, data analytics, and driving measurable results, we want you on our team!
Responsibility
- Develop and execute high-impact digital marketing campaigns across Google Ads, Meta, TikTok, and other platforms.
- Optimize ad spend, targeting, and creative strategies to maximize ROI and customer acquisition.
- Analyze campaign performance data to identify trends, insights, and areas for improvement.
- Collaborate with design and content teams to create compelling ad creatives and landing pages.
- Monitor and report on KPIs, including CTR, CPA, conversion rates, and customer lifetime value.
- Stay updated on digital marketing trends, platform updates, and industry best practices.
- Work closely with regional teams to align marketing strategies with business objectives.
- Conduct A/B testing and experiments to refine campaign effectiveness.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in digital marketing, with a focus on paid advertising.
- Proven track record of managing and optimizing campaigns on Google Ads, Meta, and TikTok.
- Strong analytical skills with proficiency in tools like Google Analytics, Excel, or SQL.
- Excellent communication and collaboration skills.
- Experience with CRM tools and marketing automation is a plus.
- Creative mindset with a data-driven approach to decision-making.
- Ability to thrive in a fast-paced, results-oriented environment.