job description
Join Global Digital Niaga, a leading innovator in Indonesia's digital commerce space, as our Senior Brand Officer and shape the future of electronic product branding in one of Southeast Asia's most dynamic markets. Based in Bali's vibrant tech hubs (Canggu, Ubud, Denpasar, or surrounding areas), you'll lead strategic brand initiatives that drive consumer engagement and market growth for our premium electronic product categories.
In this pivotal role, you'll collaborate with cross-functional teams to develop and execute data-driven brand strategies that resonate with tech-savvy consumers. From conceptualizing impactful marketing campaigns to analyzing market trends, you'll have the opportunity to make a tangible impact on our brand's digital presence and market share. This position offers the perfect blend of strategic thinking and hands-on execution in a fast-paced e-commerce environment.
As part of our Bali-based team, you'll enjoy a flexible work environment that balances professional growth with the island's renowned work-life culture. We're looking for a visionary brand leader who can navigate the complexities of digital marketing while maintaining our brand's integrity across multiple touchpoints. If you're passionate about technology, branding, and creating meaningful consumer connections, this is your chance to lead our brand into its next phase of growth.
Why join Global Digital Niaga?
- Work with cutting-edge electronic products in a growing market
- Collaborative, innovative culture with opportunities for professional development
- Bali-based role offering work-life balance in a tropical paradise
- Competitive compensation package with performance incentives
- Be part of a company shaping Indonesia's digital commerce future
Responsibility
- Develop and implement comprehensive brand strategies for electronic product categories that align with business objectives and market trends
- Lead cross-functional teams to execute integrated marketing campaigns across digital and traditional channels
- Analyze market data and consumer insights to identify growth opportunities and optimize brand positioning
- Manage brand guidelines and ensure consistent messaging across all touchpoints, including e-commerce platforms, social media, and offline channels
- Collaborate with product development teams to ensure brand alignment with new product launches and innovations
- Monitor and report on brand performance metrics, KPIs, and ROI of marketing initiatives
- Build and maintain strong relationships with key stakeholders, vendors, and partners to enhance brand visibility
- Stay ahead of industry trends and competitive landscape to recommend strategic brand adjustments
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or related field (Master's degree preferred)
- Minimum 5 years of experience in brand management, preferably with electronic products or technology brands
- Proven track record of developing and executing successful brand strategies in digital commerce environments
- Strong analytical skills with experience in market research and consumer behavior analysis
- Excellent communication and presentation skills in English and Bahasa Indonesia
- Experience managing cross-functional teams and working with external agencies
- Familiarity with digital marketing tools and platforms (Google Analytics, social media management tools, etc.)
- Creative thinker with a passion for technology and innovation
- Ability to work effectively in a fast-paced, dynamic environment