job description
Join Asia Brewery Incorporated as a Senior Brand Manager and take the helm of our premium beverage portfolio in the dynamic Bali market. This is a unique opportunity to shape brand strategies, drive profitability, and elevate market presence in one of Southeast Asia’s most vibrant regions.
As a Senior Brand Manager, you will oversee the complete brand lifecycle, from strategic planning to execution, ensuring alignment with business objectives and consumer insights. Your expertise will be pivotal in managing the P&L, optimizing portfolio performance, and fostering innovation to maintain competitive advantage. Based in the tropical hub of Canggu, Bali, you’ll collaborate with cross-functional teams to deliver impactful marketing campaigns, trade activations, and digital initiatives that resonate with our diverse audience.
If you’re a visionary leader with a passion for brand growth and a track record in the FMCG or beverage industry, we invite you to bring your strategic mindset and creative flair to our team. Enjoy the work-life balance of Bali while making a tangible impact on a global scale.
Responsibility
- Develop and execute comprehensive brand strategies to drive market share, revenue growth, and profitability for assigned portfolio.
- Lead the annual brand planning process, including budgeting, forecasting, and P&L management.
- Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive threats.
- Collaborate with marketing, sales, and trade teams to design and implement 360-degree campaigns (ATL, BTL, digital, and experiential).
- Oversee brand performance metrics, KPIs, and ROI analysis, providing actionable recommendations to senior leadership.
- Manage product innovation and renovation pipelines, from concept to launch, ensuring alignment with brand positioning.
- Build and maintain strong relationships with key stakeholders, including distributors, agencies, and internal teams.
- Champion brand compliance and consistency across all touchpoints, including packaging, communications, and trade execution.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA is a plus.
- Minimum 7 years of experience in brand management, with at least 3 years in a senior role within the FMCG or beverage industry.
- Proven track record of managing P&L and delivering measurable business growth.
- Strong analytical skills with proficiency in data-driven decision-making (e.g., Nielsen, IRI, or internal tools).
- Exceptional strategic thinking, project management, and cross-functional leadership abilities.
- Experience in digital marketing, e-commerce, and social media strategies.
- Excellent communication and presentation skills, with fluency in English.
- Ability to thrive in a fast-paced, multicultural environment with a hands-on approach.