job description
Join H&H Group, a global leader in premium health and nutrition, as a Senior Brand Manager to spearhead our brand strategy across Indonesia, Cross-Border E-Commerce (CBEC), and emerging markets. In this high-impact role, you will drive brand equity, consumer demand, and market share growth for our flagship brands Swisse and Biostime, shaping the future of wellness in Southeast Asia’s most dynamic markets.
Based in the vibrant hub of Bali (with flexibility across Canggu, Ubud, Denpasar, or Jimbaran), you’ll lead a cross-functional team to develop data-driven marketing campaigns, optimize digital touchpoints, and forge strategic partnerships. Your expertise will be pivotal in localizing global brand narratives while maintaining consistency with H&H Group’s mission of delivering science-backed, consumer-centric health solutions.
This is a unique opportunity to combine strategic vision with hands-on execution, leveraging Bali’s thriving business ecosystem to accelerate growth in Indonesia’s booming wellness sector. If you’re a results-oriented marketer with a passion for brand storytelling and market expansion, we’d love to hear from you.
Responsibility
- Brand Strategy & Leadership: Develop and execute comprehensive brand plans for Swisse and Biostime in Indonesia and emerging markets, aligning with global guidelines while adapting to local consumer insights.
- Market Expansion: Identify and capitalize on growth opportunities in CBEC and new geographic markets, including competitive analysis and go-to-market strategies.
- Consumer-Centric Campaigns: Design and deploy 360° marketing campaigns (digital, social, influencer, and traditional) to elevate brand awareness and drive conversion.
- Performance Analytics: Monitor KPIs (market share, ROI, consumer engagement) and leverage data to refine strategies and allocate budgets effectively.
- Cross-Functional Collaboration: Partner with sales, R&D, and supply chain teams to ensure seamless product launches and inventory alignment with demand.
- Localization & Compliance: Adapt brand messaging, packaging, and promotions to meet regional regulations and cultural nuances.
- Stakeholder Management: Build relationships with key retailers, e-commerce platforms (e.g., Tokopedia, Shopee), and distributors to expand market reach.
- Team Development: Mentor and lead a high-performing marketing team, fostering a culture of innovation and accountability.
Qualifications
- Experience: 7+ years in brand management, with at least 3 years in a Senior/Lead role within FMCG, health, or nutrition sectors (APAC experience preferred).
- Market Expertise: Proven track record in Indonesia or Southeast Asian markets, with deep understanding of CBEC dynamics.
- Strategic Mindset: Ability to translate business objectives into actionable brand strategies with measurable outcomes.
- Digital Savvy: Proficiency in performance marketing, SEO/SEM, and social media analytics (e.g., Google Analytics, Meta Business Suite).
- Financial Acumen: Experience managing multi-million-dollar budgets and P&L responsibilities.
- Leadership: Strong people management skills, with a collaborative approach to cross-functional teams.
- Education: Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
- Language: Fluent in English (mandatory); proficiency in Bahasa Indonesia is highly advantageous.