job description
Join Global Digital Niaga as a Brand Management Associate Lead and take the helm of our dynamic brand strategy for cutting-edge smartphone and emerging technology products. In this pivotal role, you will shape the future of our brand’s identity, positioning, and market execution across Indonesia’s most competitive digital landscape.
Based in the vibrant hub of Canggu, Bali, you’ll collaborate with cross-functional teams to drive brand growth, innovate marketing campaigns, and ensure our products resonate with tech-savvy consumers. Your strategic vision will directly impact customer engagement, market share, and revenue growth in the fast-evolving tech sector.
This is a unique opportunity for a results-driven brand leader to make a tangible difference in a high-impact role, leveraging data-driven insights and creative storytelling to elevate our brand to new heights.
Responsibility
- Develop and execute comprehensive brand strategies for smartphone and emerging tech products, aligning with company goals and market trends.
- Lead brand positioning, messaging, and value proposition to differentiate products in a competitive landscape.
- Oversee end-to-end campaign management, from concept to execution, including digital, social, and traditional channels.
- Collaborate with product, sales, and marketing teams to ensure brand consistency across all touchpoints.
- Conduct market research and competitive analysis to identify opportunities and mitigate risks.
- Monitor brand performance metrics (e.g., awareness, engagement, conversion) and optimize strategies based on data insights.
- Manage budget allocation for brand initiatives, ensuring ROI and cost efficiency.
- Mentor and guide junior team members to foster a high-performance brand management team.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- Minimum 5+ years of experience in brand management, preferably in the tech, consumer electronics, or digital industry.
- Proven track record of developing and executing successful brand strategies that drive growth.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM systems, or market research platforms.
- Exceptional communication and storytelling abilities to craft compelling brand narratives.
- Experience in cross-functional leadership, collaborating with sales, product, and creative teams.
- Fluency in English and Indonesian; additional languages are a plus.
- Passion for technology trends and consumer behavior in the digital age.