job description
Join a dynamic team as a Retail Marketing Executive (Product & Brand) in the heart of Bali, Indonesia. This role offers a unique opportunity to drive brand growth through strategic product management, innovative retail marketing, and impactful promotional campaigns. You will play a pivotal role in analyzing sales performance, optimizing product positioning, and enhancing customer engagement to elevate the brand’s presence in a competitive market.
Based in vibrant locations such as Canggu, Ubud, or Denpasar, you’ll collaborate with cross-functional teams to develop and execute marketing strategies that resonate with local and international audiences. Your expertise will contribute to shaping the brand’s identity, expanding market reach, and achieving measurable business growth.
If you are passionate about retail marketing, brand development, and data-driven decision-making, this is your chance to make a significant impact in a fast-paced, creative environment.
Responsibility
- Develop and implement product management strategies to enhance brand visibility and market penetration.
- Design and execute retail marketing campaigns, including promotions, in-store activations, and digital initiatives.
- Conduct sales performance analysis to identify trends, opportunities, and areas for improvement.
- Collaborate with sales, design, and supply chain teams to ensure seamless product launches and inventory management.
- Monitor competitor activities and market trends to refine branding and positioning strategies.
- Create compelling marketing materials (e.g., brochures, social media content, and packaging) aligned with brand guidelines.
- Build and maintain relationships with retailers, distributors, and key stakeholders to drive partnerships.
- Track KPIs such as sales growth, customer acquisition, and ROI to measure campaign effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 3 years of experience in retail marketing, product management, or brand development.
- Proven track record in designing and executing successful marketing campaigns.
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Google Analytics).
- Excellent communication and negotiation skills for stakeholder management.
- Creative thinker with a keen eye for brand consistency and customer engagement.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Familiarity with the Bali/Indonesian market is a plus.