job description
Are you a creative, detail-oriented professional with a passion for influencer marketing and social media? VA Masters is seeking a dynamic Influencer Marketing Virtual Assistant to join our growing team. This is an exciting opportunity to work with global brands, manage influencer campaigns, and drive impactful digital marketing strategiesâall while enjoying the flexibility of remote work from beautiful Bali!
As an Influencer Marketing VA, youâll play a key role in connecting brands with the right influencers, managing collaborations, and ensuring campaigns deliver measurable results. Whether you're based in Canggu, Ubud, Denpasar, or another vibrant location in Bali, this part-time role offers the perfect blend of creativity, strategy, and flexibility. If you thrive in a fast-paced digital environment and love staying ahead of social media trends, weâd love to hear from you!
At VA Masters, we empower our team with the tools and support needed to excel in remote work. Youâll collaborate with a diverse, international team while enjoying the work-life balance that Bali is famous for. This role is ideal for self-starters who are organized, proactive, and eager to grow in the digital marketing space.
Join us and turn your passion for influencer marketing into a rewarding career!
Responsibility
- Identify and research potential influencers and content creators for brand collaborations based on campaign goals and target audiences.
- Manage influencer outreach, negotiations, and contract agreements to ensure smooth partnerships.
- Coordinate campaign logistics, including content briefs, deadlines, and deliverables for influencers.
- Monitor and track influencer performance metrics (engagement rates, reach, conversions) and provide detailed reports.
- Assist in creating and scheduling social media content, including posts, stories, and reels, to maximize campaign impact.
- Maintain organized databases of influencer contacts, campaign details, and performance analytics.
- Stay updated on industry trends, platform algorithm changes, and emerging influencer marketing strategies.
- Collaborate with the marketing team to align influencer campaigns with broader digital marketing initiatives.
Qualifications
- Proven experience in influencer marketing, social media management, or digital marketing (freelance or agency experience is a plus).
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, Facebook) and their respective influencer ecosystems.
- Excellent communication and negotiation skills, with the ability to build relationships with influencers and brands.
- Detail-oriented with strong organizational skills to manage multiple campaigns and deadlines simultaneously.
- Basic knowledge of analytics tools (e.g., Google Analytics, Instagram Insights, TikTok Analytics) to track and report campaign performance.
- Self-motivated and proactive, with the ability to work independently in a remote setting.
- Fluency in English (written and verbal); additional languages are a bonus.
- Experience with project management tools (e.g., Trello, Asana, Notion) is preferred but not required.