job description
Join Razer, the worldâs leading lifestyle brand for gamers, as our Regional Public Relations Manager for APAC based in Bali, Indonesia. This is a unique opportunity to shape and execute high-impact PR strategies across the Asia-Pacific region while enjoying the vibrant culture and work-life balance of Bali. As the voice of Razer in APAC, youâll drive media relations, craft compelling narratives, and elevate our brand presence in one of the fastest-growing gaming markets in the world.
In this role, youâll collaborate with cross-functional teams, including marketing, product, and executive leadership, to amplify Razerâs innovations, esports initiatives, and community engagement. Youâll manage relationships with top-tier media outlets, influencers, and industry partners, ensuring Razer remains at the forefront of gaming and tech conversations. Whether youâre based in Canggu, Ubud, Denpasar, or Kuta, youâll have the flexibility to work remotely while delivering results that resonate globally.
Razer is committed to fostering a dynamic and inclusive work environment. As a leader in the gaming industry, we value creativity, strategic thinking, and a passion for gaming culture. If youâre a PR professional with a knack for storytelling and a drive to make an impact, this is your chance to join a team thatâs redefining the future of gaming.
Why Bali? Enjoy a tropical paradise with a thriving digital nomad community, world-class coworking spaces, and a cost of living that allows you to live comfortably while advancing your career. Razer supports flexible work arrangements, so you can balance productivity with exploration.
Responsibility
- Develop and execute a regional PR strategy for Razer across APAC, aligning with global brand objectives and local market dynamics.
- Lead media relations efforts, including press releases, media pitches, and interviews, to secure high-impact coverage in top-tier outlets.
- Manage relationships with journalists, influencers, and industry partners to amplify Razerâs presence in gaming, tech, and esports.
- Coordinate with internal teams (marketing, product, esports) to ensure consistent messaging and alignment across all PR initiatives.
- Monitor and analyze media trends, competitor activity, and industry developments to inform PR strategies and tactics.
- Organize and execute press events, product launches, and media briefings in key APAC markets.
- Serve as a spokesperson for Razer, representing the brand at industry conferences, interviews, and public engagements.
- Measure and report on PR performance metrics, including media reach, sentiment analysis, and campaign effectiveness.
Qualifications
- 5+ years of experience in public relations, corporate communications, or media relations, with a focus on APAC markets.
- Proven track record of securing high-profile media coverage in gaming, tech, or consumer electronics industries.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
- Strong media network across APAC, including relationships with journalists, influencers, and industry leaders.
- Experience managing PR campaigns for global brands, with a deep understanding of regional nuances and cultural sensitivities.
- Ability to work independently and remotely, with a results-driven mindset and strong project management skills.
- Fluency in English is required; additional APAC languages (e.g., Mandarin, Japanese, Korean) are a plus.
- Passion for gaming, esports, or tech culture is highly desirable.