job description
Join a leading US Tech MNC as a Product Marketing Manager - GTM and drive the go-to-market strategy for cutting-edge products in a dynamic, fast-paced environment. Based in Bali, you'll collaborate with cross-functional teams to develop compelling messaging, launch campaigns, and accelerate market adoption. This role offers a unique opportunity to shape the future of tech while enjoying the vibrant culture and work-life balance of Bali.
As a key player in the marketing team, you'll leverage your expertise in product positioning, competitive analysis, and customer insights to create impactful GTM strategies. Whether you're based in Canggu, Ubud, or any of Bali's thriving hubs, you'll have the flexibility to work remotely while contributing to global initiatives.
If you're a strategic thinker with a passion for technology and a knack for storytelling, this is your chance to make a difference in a high-growth organization.
Responsibility
- Develop and execute go-to-market (GTM) strategies for new and existing products, ensuring alignment with business objectives.
- Create compelling product messaging, positioning, and value propositions tailored to target audiences.
- Collaborate with sales, product, and marketing teams to drive product launches and adoption.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats.
- Lead the creation of sales enablement materials, including pitch decks, battle cards, and training programs.
- Monitor and analyze campaign performance, providing data-driven recommendations for optimization.
- Act as the voice of the customer, gathering insights to inform product development and marketing strategies.
- Manage relationships with external partners, agencies, and influencers to amplify brand reach.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of experience in product marketing, preferably in the tech or SaaS industry.
- Proven track record of developing and executing successful GTM strategies.
- Strong analytical skills with the ability to interpret market data and customer insights.
- Excellent communication and storytelling abilities, with experience crafting compelling narratives.
- Familiarity with digital marketing tools, CRM systems, and analytics platforms.
- Ability to thrive in a fast-paced, remote-friendly environment with minimal supervision.
- Passion for technology and a deep understanding of the tech landscape.