job description
Are you a dynamic Product Marketing Engineer ready to shape the future of cutting-edge products in a thriving, innovative environment? JB Elite Corporation is seeking a visionary professional to join our team in Bali and drive the strategic positioning, launch, and growth of our market-leading solutions.
In this role, you’ll bridge the gap between engineering and marketing, translating complex technical features into compelling value propositions that resonate with customers. You’ll collaborate with cross-functional teams—including R&D, sales, and digital marketing—to craft data-driven campaigns, optimize product messaging, and accelerate adoption in competitive markets.
Based in the vibrant hubs of Canggu, Ubud, or Denpasar, you’ll enjoy a collaborative work culture that values creativity, agility, and results. Whether you’re refining go-to-market strategies or analyzing customer insights, your work will directly impact our brand’s success and market expansion.
If you’re passionate about technology, storytelling, and driving measurable business growth, we’d love to hear from you. Apply today and be part of a team that’s redefining industry standards!
Responsibility
- Develop and execute go-to-market (GTM) strategies for new product launches, ensuring alignment with business objectives and customer needs.
- Collaborate with engineering and product teams to distill technical specifications into clear, customer-centric messaging and value propositions.
- Create and optimize marketing collateral, including whitepapers, case studies, product demos, and sales enablement tools.
- Conduct market and competitive research to identify trends, gaps, and opportunities for product differentiation.
- Partner with digital marketing and sales teams to design and implement multi-channel campaigns (SEO, PPC, email, social media) that drive lead generation and conversion.
- Analyze customer feedback and performance metrics to refine product positioning and marketing strategies.
- Represent the company at industry events, webinars, and trade shows to build brand awareness and foster partnerships.
- Monitor and report on KPIs (e.g., market share, ROI, engagement rates) to measure the effectiveness of marketing initiatives.
Qualifications
- Bachelor’s degree in Marketing, Engineering, Business, or a related field; Master’s degree is a plus.
- Minimum 3+ years of experience in product marketing, technical marketing, or a similar role, preferably in the technology or B2B sector.
- Proven track record of successful product launches and campaign management with measurable results.
- Strong understanding of technical products and the ability to communicate complex concepts to non-technical audiences.
- Proficiency in market research tools (e.g., SEMrush, Google Analytics) and CRM/automation platforms (e.g., HubSpot, Salesforce).
- Exceptional written and verbal communication skills in English, with a knack for storytelling and persuasive copywriting.
- Analytical mindset with experience in data-driven decision-making (SQL, Excel, or BI tools are a plus).
- Ability to thrive in a fast-paced, collaborative environment with a proactive and solution-oriented approach.