job description
Join Gencode Sdn Bhd, a dynamic and innovative technology company, as our Performance Marketing Lead and drive our digital growth strategy in the vibrant heart of Bali! This is a unique opportunity to lead high-impact performance marketing campaigns, optimize ROI, and shape the future of our brand in Southeast Asia and beyond.
In this role, you will be at the forefront of our digital marketing efforts, leveraging data-driven insights to craft and execute cutting-edge campaigns across multiple channels, including paid social, search, programmatic, and affiliate marketing. Youâll collaborate with cross-functional teams to align marketing strategies with business goals, ensuring measurable success and continuous improvement.
Baliâs thriving digital nomad community and world-class infrastructure make it the perfect base for this hybrid/remote role. Whether youâre based in Canggu, Ubud, Denpasar, or another part of the island, youâll enjoy a flexible work environment while contributing to a global team. If youâre a strategic thinker with a passion for performance marketing and a track record of delivering results, we want to hear from you!
Why join us?
- Work with a forward-thinking team in a fast-paced, innovative environment.
- Enjoy the flexibility of a hybrid/remote role in one of the worldâs most desirable locations.
- Competitive salary and performance-based bonuses.
- Opportunities for professional growth and leadership development.
- Be part of a company that values creativity, data-driven decision-making, and impactful results.
Responsibility
- Develop, execute, and optimize performance marketing campaigns across paid social, search, programmatic, and affiliate channels to drive user acquisition, engagement, and revenue growth.
- Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and other attribution platforms to identify trends, insights, and opportunities for optimization.
- Collaborate with cross-functional teams, including creative, product, and sales, to align marketing strategies with business objectives and ensure seamless execution.
- Manage and allocate budgets effectively to maximize ROI, ensuring cost-efficient spending while scaling successful campaigns.
- Stay ahead of industry trends, emerging technologies, and best practices in performance marketing to maintain a competitive edge.
- Lead A/B testing and experimentation to refine ad creatives, landing pages, and targeting strategies for improved conversion rates.
- Prepare and present regular reports on campaign performance, KPIs, and ROI to stakeholders, providing actionable recommendations for future strategies.
- Mentor and guide junior team members, fostering a culture of continuous learning and innovation within the marketing team.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field. A masterâs degree or professional certification (e.g., Google Ads, Meta Blueprint) is a plus.
- Minimum of 5 years of experience in performance marketing, with a proven track record of managing and scaling paid campaigns across multiple channels.
- Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, and programmatic advertising platforms (e.g., DV360, The Trade Desk).
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
- Experience managing budgets of IDR 50,000,000+ per month and delivering measurable ROI.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly to stakeholders at all levels.
- Creative mindset with a passion for testing and iterating on ad creatives, landing pages, and targeting strategies.
- Ability to thrive in a fast-paced, hybrid/remote work environment, with strong organizational and time-management skills.