job description
Join Gladex Travel And Tours Corp as a Meta Ads Specialist (Media Buyer) and drive high-impact digital advertising campaigns from the vibrant heart of Bali. In this role, you’ll strategically allocate budgets, optimize audience targeting, and maximize ROAS (Return on Ad Spend) to elevate our brand’s online presence and conversions.
As a key player in our marketing team, you’ll leverage data-driven insights to refine ad creatives, A/B test campaigns, and scale high-performing initiatives across Meta’s ecosystem (Facebook & Instagram). Your expertise will directly influence customer acquisition costs, engagement rates, and revenue growth.
This is a fully remote opportunity for professionals based in Bali’s top destinations—Canggu, Ubud, Denpasar, and beyond. Enjoy the flexibility of tropical living while contributing to a dynamic, results-oriented company in the travel and tourism industry.
Responsibility
- Develop and execute Meta Ads campaigns (Facebook & Instagram) aligned with business KPIs, including lead generation, conversions, and brand awareness.
- Conduct in-depth audience research and segmentation to optimize targeting, reducing CPA while improving CTR and ROAS.
- Manage budget allocation across campaigns, reallocating funds to top-performing ads and scaling successful strategies.
- Create and A/B test ad creatives (copy, images, videos) to identify high-converting variations.
- Monitor and analyze campaign performance using Meta Ads Manager, Google Analytics, and other tools, providing actionable insights.
- Collaborate with cross-functional teams (design, content, sales) to align ad messaging with broader marketing initiatives.
- Stay updated on Meta’s algorithm changes, ad policies, and industry trends to maintain competitive advantage.
- Generate weekly/monthly reports on ad spend, ROI, and engagement metrics for stakeholders.
Qualifications
- Proven experience (2+ years) as a Media Buyer or Meta Ads Specialist, with a portfolio of successful campaigns.
- Deep understanding of Meta Ads Manager, including audience targeting, pixel implementation, and conversion tracking.
- Strong analytical skills with proficiency in Google Analytics, Excel/Sheets, and data visualization tools.
- Experience with A/B testing, landing page optimization, and retargeting strategies.
- Creative mindset with the ability to craft compelling ad copy and collaborate with designers.
- Excellent communication skills in English (written and verbal).
- Self-motivated, detail-oriented, and able to work independently in a remote setting.
- Familiarity with the travel/tourism industry is a plus.