job description
Join Gladex Travel And Tours Corp as a Meta Ads Manager and take the lead in crafting high-impact digital marketing campaigns across Facebook, Instagram, and other Meta platforms. In this dynamic role, you will develop data-driven strategies to elevate brand visibility, drive engagement, and maximize ROI for our travel and tourism services.
Based in the vibrant hub of Canggu, Bali, you’ll collaborate with cross-functional teams to align advertising efforts with business goals, ensuring every campaign delivers measurable results. Whether optimizing ad spend, analyzing performance metrics, or A/B testing creative assets, your expertise will directly contribute to our growth in the competitive travel industry.
If you’re a results-oriented marketer with a passion for storytelling and a knack for leveraging Meta’s powerful tools, this is your opportunity to make a tangible impact in a fast-paced, innovative environment.
Responsibility
- Develop and execute end-to-end Meta ad campaigns, including audience targeting, ad copy, and creative asset selection.
- Manage budget allocation and bidding strategies to optimize cost-per-acquisition (CPA) and return on ad spend (ROAS).
- Monitor and analyze key performance metrics (CTR, conversions, engagement) using Meta Ads Manager and Google Analytics.
- Conduct A/B testing for ad creatives, landing pages, and audience segments to refine campaign performance.
- Collaborate with design and content teams to produce high-converting ad creatives tailored to travel and tourism audiences.
- Stay updated on Meta’s algorithm changes and industry trends to adapt strategies proactively.
- Generate detailed reports on campaign performance and present actionable insights to stakeholders.
- Scale successful campaigns and retarget high-intent audiences to maximize conversions.
Qualifications
- 3+ years of experience managing Meta (Facebook/Instagram) ad campaigns, preferably in travel, hospitality, or e-commerce.
- Proven track record of scaling ad spend while maintaining or improving ROAS.
- Proficiency in Meta Ads Manager, Business Suite, and Pixel implementation.
- Strong analytical skills with experience in Google Analytics, Looker Studio, or similar tools.
- Excellent written and verbal communication skills in English for ad copy and team collaboration.
- Creative mindset with an eye for compelling visuals and persuasive messaging.
- Ability to work in a fast-paced, remote or hybrid setting (Bali-based preferred).
- Certifications in Meta Blueprint or Google Analytics are a plus.