job description
Join Morgan McKinley as a Marketing Operations Specialist and drive the future of IoT and geospatial solutions in one of the worldâs most dynamic markets. Based in the vibrant hubs of Baliâincluding Canggu, Ubud, Denpasar, and beyondâyouâll play a pivotal role in executing high-impact product marketing campaigns, events, and mapping initiatives that connect cutting-edge technology with global audiences.
This is a unique opportunity to blend strategic marketing operations with innovative geospatial and IoT applications, ensuring seamless campaign execution, data-driven decision-making, and cross-functional collaboration. Whether youâre optimizing lead generation, refining customer journeys, or leveraging analytics to enhance engagement, your work will directly shape the success of transformative tech solutions.
Ideal for a detail-oriented professional with a passion for marketing automation, CRM systems, and performance metrics, this contract role offers the chance to work with a forward-thinking team in a fast-paced, international environment.
Responsibility
- Develop and execute end-to-end marketing campaigns for IoT and geospatial products, ensuring alignment with business objectives and brand guidelines.
- Manage marketing automation platforms (e.g., HubSpot, Marketo) to streamline lead nurturing, segmentation, and email workflows.
- Collaborate with cross-functional teams (sales, product, design) to create high-impact event strategies, from webinars to industry conferences.
- Optimize mapping initiatives by analyzing geospatial data to enhance customer targeting and personalization.
- Monitor and report on KPIs (e.g., conversion rates, ROI, engagement metrics) to refine strategies and improve performance.
- Maintain and update CRM databases (e.g., Salesforce) to ensure accurate lead tracking and customer insights.
- Coordinate with external vendors and partners to execute co-marketing programs and joint initiatives.
- Stay ahead of industry trends in IoT, geospatial tech, and digital marketing to propose innovative solutions.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field. Advanced degrees are a plus.
- 3+ years of experience in marketing operations, campaign management, or demand generation, preferably in tech or SaaS.
- Proven expertise with marketing automation tools (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, Zoho).
- Strong analytical skills with proficiency in Google Analytics, Tableau, or Power BI to interpret data and drive decisions.
- Experience in IoT, geospatial solutions, or mapping technologies is highly desirable.
- Excellent project management skills with the ability to handle multiple deadlines in a fast-paced environment.
- Fluency in English (written and verbal); additional languages are a bonus.
- Creative problem-solver with a data-driven mindset and a passion for innovation.