job description
Join CrabNCo, a premium Western restaurant offering a casual luxury dining experience with unparalleled flavors and top-tier cuisine. As a Marketing Officer, you will play a pivotal role in shaping our brand presence, driving customer engagement, and expanding our reach in Bali’s vibrant culinary scene.
We are seeking a dynamic and creative professional to develop and execute innovative marketing strategies, enhance our digital footprint, and foster strong customer relationships. If you are passionate about hospitality, branding, and digital marketing, this is your opportunity to grow with a leading name in the industry.
Based in Bali, this role offers a unique blend of creativity, strategy, and hands-on execution in a fast-paced, luxury dining environment.
Responsibility
- Develop and implement comprehensive marketing strategies to enhance brand visibility and customer acquisition.
- Manage digital marketing campaigns, including social media, email marketing, and online advertising.
- Collaborate with cross-functional teams to create engaging content, promotions, and events.
- Monitor market trends, competitor activities, and customer feedback to refine marketing approaches.
- Oversee brand consistency across all platforms, ensuring alignment with CrabNCo’s luxury dining identity.
- Analyze campaign performance using data-driven insights to optimize ROI and engagement.
- Build and maintain relationships with influencers, media, and partners to amplify brand reach.
- Coordinate with the operations team to ensure seamless execution of promotional activities.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience (2+ years) in marketing, preferably in the hospitality or F&B industry.
- Strong understanding of digital marketing tools, social media platforms, and analytics.
- Excellent communication, creativity, and project management skills.
- Ability to work in a fast-paced environment and adapt to evolving market trends.
- Proficiency in English (written and verbal); knowledge of Indonesian is a plus.
- Experience with CRM systems, SEO, and content creation is highly desirable.
- Passion for luxury dining, branding, and customer experience.