job description
Join Candid Coffee as our next Marketing Manager and lead the charge in crafting innovative, data-driven campaigns that elevate our brand and drive measurable business growth. Based in the vibrant heart of Bali, you’ll have the unique opportunity to blend creativity with strategy in one of Southeast Asia’s most dynamic markets.
At Candid Coffee, we’re more than just a coffee company—we’re a movement toward authenticity, quality, and community. As our Marketing Manager, you’ll be at the forefront of shaping our brand narrative, expanding our digital footprint, and engaging with a passionate audience. Your expertise will directly influence customer acquisition, retention, and revenue growth.
If you thrive in a fast-paced, collaborative environment and have a proven track record of delivering impactful marketing initiatives, we want to hear from you. This is your chance to make a tangible difference in a company that values innovation, transparency, and real results.
Responsibility
- Develop and execute comprehensive marketing strategies aligned with business goals, including digital, social, and traditional channels.
- Lead brand management, ensuring consistency in messaging, visual identity, and customer experience across all touchpoints.
- Oversee content creation, from conceptualization to distribution, including social media, blogs, email campaigns, and video content.
- Analyze market trends and consumer insights to identify opportunities for growth and competitive differentiation.
- Manage paid advertising campaigns (Google Ads, Meta, etc.) with a focus on ROI and conversion optimization.
- Collaborate with cross-functional teams (sales, product, design) to align marketing efforts with broader business objectives.
- Monitor and report on KPIs (e.g., engagement rates, lead generation, sales growth) using tools like Google Analytics and CRM systems.
- Build and nurture partnerships and influencer relationships to amplify brand reach and credibility.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s a plus).
- Minimum 5 years of experience in marketing, with at least 2 years in a managerial role (preferably in FMCG, hospitality, or e-commerce).
- Proven success in digital marketing, including SEO, SEM, social media, and email marketing.
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Business Suite, and marketing automation platforms.
- Exceptional creative and strategic thinking, with a portfolio of successful campaigns.
- Excellent communication and leadership skills to inspire and manage teams and stakeholders.
- Experience with budget management and allocating resources for maximum impact.
- Passion for the coffee industry, sustainability, or community-driven brands is a significant advantage.