job description
Are you a dynamic Marketing Manager ready to drive growth for a leading ceramic retail business in Bali? Toko Keramik Berkat is seeking a strategic and creative professional to spearhead all marketing initiatives—both online and offline—to elevate brand visibility, customer engagement, and sales performance in the competitive home improvement market.
Based in the vibrant Badung region (covering Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, and Kuta), you’ll lead a team to develop and execute data-driven campaigns, optimize digital presence, and build lasting relationships with clients and partners. This is a unique opportunity to shape the marketing vision of a well-established business while leveraging Bali’s booming design and construction industry.
If you thrive in fast-paced environments, have a passion for retail marketing, and possess a proven track record in brand strategy, digital marketing, and sales growth, we want to hear from you!
Responsibility
- Develop and implement comprehensive marketing strategies (online/offline) to increase brand awareness and market share for ceramic products.
- Lead digital marketing campaigns (SEO, SEM, social media, email) to drive traffic, leads, and conversions.
- Oversee content creation (catalogs, brochures, website, social media) to showcase products and engage target audiences.
- Manage partnerships and collaborations with influencers, architects, contractors, and retailers to expand reach.
- Analyze market trends, competitor activity, and customer insights to refine marketing approaches.
- Coordinate trade shows, exhibitions, and in-store promotions to boost foot traffic and sales.
- Monitor KPIs (ROI, CTR, conversion rates) and present performance reports to senior management.
- Train and mentor the marketing team to ensure alignment with company goals and brand standards.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 5 years of experience in marketing, with at least 2 years in a managerial role (retail or home improvement industry is a plus).
- Proven expertise in digital marketing tools (Google Analytics, Meta Ads, SEO platforms).
- Strong leadership, project management, and analytical skills.
- Excellent communication and negotiation skills in English and Bahasa Indonesia.
- Creative mindset with a data-driven approach to campaign optimization.
- Experience in B2B and B2C marketing for physical products.
- Familiarity with CRM systems, e-commerce platforms, and retail sales strategies.